The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Globalisation refers to the integration of markets in the global economy. Markets where globalisation is particularly common include financial markets‚ such as capital markets‚ money and credit markets‚ and insurance markets‚ commodity markets‚ such as markets for oil‚ coffee‚ tin‚ and gold‚ and product markets‚ such as markets for motor vehicles and consumer electronics Globalization is not new.But recently it has been moving at a faster pace. Today it is easier for companies to work in other
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EUTHANASIA What happens when a patient has an incurable illness and decides for euthanasia? Would you do it if the patient were your relative? When people talk about euthanasia‚ they that it is a suicide or a crime‚ but it is easy for them because they have not faced with an incurable illness. People who have experienced this case say that euthanasia is the best option for the patient and the family. When the patient has an incurable illness and is suffering‚ there are three reasons why family
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1. Employee Errors * Employee errors can cause inaccuracies in the inventory records‚ which can cause purchasing to fail to purchase materials or to acquire an excessive amount of inventory. The employees responsible for transacting materials or work orders must have the training necessary to update the inventory system accurately. In addition‚ employees responsible for inventory management‚ such as cycle counters and inventory management specialists‚ must receive training in the specific
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GBS 205 Week 1 Professor Wenzlau January 17‚ 2014 pp.17-18 Critical Legal Thinking Case This statute looks like is fair because it cared about women’s health. In my opinion‚ it is not fair. I don’t think the statute would be lawful today and it shouldn’t be a “progressive science”. Because，first of all‚ all people should have equal rights under the law no matter men or women. Seems like in this statute‚ it try to protect women but I just can see sexual discrimination. For example‚ if a woman
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Review Test Submission: Psyc 2301-Test 2 * Question 1 2 out of 2 points | | | The correct order for the three stages of memory Answer | | | | | Selected Answer: | sensory memory‚ short-term memory‚ long-term memory | Correct Answer: | sensory memory‚ short-term memory‚ long-term memory | | | | | * Question 2 2 out of 2 points | | | Which of the following persons are attempting to alter their state of consciousness?Answer | | | |
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MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
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School Curriculum in my words today December 18‚ 2012 Curriculum plays a crucial role in today’s society‚ and no community can afford to exist safely without it. Merriam Webster’s dictionary defines curriculum as‚ “The subjects comprising a course of study”. Such a simple definition appears straight forward enough; however‚ as has been indicated before by seemingly simple definitions‚ a world of meaning belies the few words that comprise them. For instance‚ when one considers what topics
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multinational enterprises. Journal of International Business Studies‚ 35‚ 81–98. Cantwell‚ J.‚ Dunning J. H.‚ & Lundan‚ S. M. (2009). An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Studies. doi:10.1057/jibs.2009.95. Carroll‚ A. B. (1999). Corporate social responsibility. Evolution of a definitional construct. Business and Society‚ 38(3)‚ 268–295. Devinney‚ T. M. (2009). Is the socially responsible
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In 1890‚ Thomas Edison established a company named Edison General Electric Company. In 1892‚ General Electric was formed by merger of Edison General Electric and Thomson-Houston Company. In 1896‚ General Electric was one of the original 12 companies listed on the newly-formed Dow Jones Industrial Average. The early company products are lighting‚ power transmission transportation‚ and industrial products which their produce today. General Electric started produce aircraft engine in 1917 and now one
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