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    Illumination Essay: Define Myth Mythology‚ it has been defined as an imaginary or fictitious thing or person or even a story that explains the worldview of a society. Edith Hamilton believes Mythology is to show how the human race felt and thought years ago. Many people have their own belief of what mythology is‚ but from my perspective mythology as a unproven story of superhuman beings of ancient age attempting to teach the human race the morals of life. Mythology is like science. We need to

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    The Nature and Importance of Marketing Channels Few producers sell their goods directly to the final users. Instead‚ most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user. A company’s channel decisions directly affect every other marketing decision. Pricing depends on whether

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    ASSIGNMENT OF PM TOPIC: VIABILITY OF NEWS CHANNELS IN INDIA [pic] SUBMITTED TO: SUBMITTED BY: MR. SATINDER KUMAR SURJEET SINGH (LECTURER) MBA II (D) 5918 SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY‚ PATIALA INTRODUCTION TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions‚ sentiments‚ and dogmas by promulgating accurate and desirable information and knowledge

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    marketing communication channel. But there are varieties of ways to attract the consumers. And‚ a marketer needs to choose the effective way of communicating to their target markets. Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time. Ref: Kotler‚ P. Armstrong‚ G. (2004) Principles of Marketing‚ 10th Edition‚ Pearson‚ Prentice Hall Among the different marketing communication channels or advertising media

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    CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries

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    OFFICE POLITICS AND WHEN TO APPLY THEM Office politics is the use of one’s behavior or assigned power within an employing organization for the purpose of obtaining advantages beyond one’s legitimate authority. These advantages may include access to tangible assets‚ or intangible benefits such as status or pseudo-authority that influence the behavior of others. Both individuals and groups may engage in office politics has also been described as “simply how power gets worked out on a practical day-to-day

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    of “sexual discrimination‚ sexual harassment‚ and sexual violence‚ relationship violence and stalking” (Rollock‚ 2014). This is done by doing surveys to understand the severity of the situation and making new education requirements. Areas Title IX Applies: Sports Title IX allows for gender specific teams

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    distribution channel is the specific chain of businesses or intermediaries through which products or services flow till these arrive the end customer. This encompasses wholesalers‚ retailers‚ distributors or the internet or web-based. Channels can be classified into direct and indirect channels. A direct channel enables the customer to purchase the products from the manufacturer‚ and an indirect channel enables the customer to purchase the items from wholesaler or retailer. A distribution channel is a

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    TASK: Parents should not apply corporal punishment on their children. I strongly recommend that parents should not apply corporal punishment on their children for the following reasons. First and foremost‚ the parents ‘s corporal punishment is harmful to children ‘s health because it can cause bruises and injuries to them. For example‚ when the parents hit their children on their ears much‚ they can even be deaf. Second‚ corporal punishment results in children ’s emotional issues. Almost all children

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    in a comparatively slower growth industry environment‚ Ohmeda has to aggressively gain market share for its high-tech products over the next 5 years; some of which have recently not been successful in their market launches. Ohmeda must shift its channel strategy to a primarily specialized‚ direct sales force that can effectively communicate the value of its high tech products to the industry’s opinion leaders. The current approach of selling to only the end users of equipment and hospital administrative

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