NAME: MBONU CATHERINE CHIDINMA YEAR: 2B COURSE: PRINCIPLES OF MARKETING COURSE CODE: MCS 272 TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES INTRODUCTION In the technology boom of the late 1990s‚ several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data. Social media has reinvented the relationship between companies‚ customers‚ employees‚ suppliers and regulators‚ shortening
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Philippines Economics Table of contents 1. General Information 2. Agrarian Economy 3. Industrial Economy 4. Services Industries 5. Conclusion 1. General information The Philippines are located in Southeast Asia in the Western Pacific Ocean. 7‚107 Islands are part of the republic. The islands are divided into three major groups: Luzon‚ Visayas‚ and Mindanao. The South China Sea defines its western borders and the Pacific Ocean its eastern limits. The country- Area covers
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GHANA’S ECONOMY 2.1.1 Introduction Ghana is located in the western part of Africa between French-speaking La Côte d’Ivoire‚ Burkina Faso and Togo in the west‚ north and east respectively and bordered in the south by the gulf of Guinea. With an estimated population of nearly 24 million of which 70 percent live in rural areas‚ Ghana covers an area of 238‚537 square kilometres with a population density standing at 88/sq. km. (247/sq. mi.) and a population growth rate of 1.9 percent as at 2009
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Summary Question: Explaining the role of ’suppliers’ in an organization’s microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks. Definition of suppliers: Firms and individuals that provide the resources needed by the company to produce its goods and services (lecture 3‚ p10). This includes materials and parts‚ capital items‚ supplies and service. (Diagram 1.4) The Role of suppliers Suppliers play a vital role in an organization’s microenvironment
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ECONOMIES OF SCALE Economies of scale are basically the increase in efficiency of production as the number of goods being produced in a firm increases. Typically‚ a firm that achieves economies of scale lowers the average cost per unit through increased production since fixed costs are shared over an increased number of goods. Fixed costs are those costs of production that do not change when output changes. There are two types of Economies of Scale: Internal economies External economies Internal
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Central Bank of Belize UNDERSTANDING OUR ECONOMY Central Bank of Belize © Central Bank of Belize‚ 1999 P.O. Box 852 Belize City‚ Belize Central America Telephone: 501-223-6194 Facsimile: 501-223-6222 Email: govcenbank@btl.net ISBN: 976-8111-44-5 TABLE OF CONTENTS Preface and Acknowledgements 1 The Role of the Central Bank 2 The Financial System in Belize 3 The Banking Sector 4 The Offshore Sector 5 Development Finance Corporation 6 Supervision of the Financial System 7 International
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Economy of scale refers to the benefits of producing on a large scale. When firms and industries increase the scale of their operation there can be advantages which reduce the average (unit) cost of their output. Internal economy of scale is the benefit‚ in the form of lower average costs‚ which a firm can gain from increasing its size. Internal economies of scale arise from the growth of the firm itself. One internal economy of scale can be marketing economies. For food retail industry‚ large
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ensure that the products required are available in the desired assortment ‚at the right time and the right location FROM THE BUSINESS PERSPECTIVE:-The retailer will provide the form ‚time ‚place‚and ownership utilites to the final consumer as a marketing intermediary. RETAIL FORMATS:- 1. Mom-and-pop Stores:-These are small family-owned businesses‚ which sell a
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Understand the role of promotion within the marketing mix Products and services of Apple Product range The product is at the heart of marketing exchange process. For this example we will take a 3D television ‚ that Apple sells. If the 3D television does not deliver the benefits the customer wanted ‚ or if it does not live up to the customer’s expectations‚ then this can be very costly for Apple Apple offer a range of products. They are not restricted to one product ‚ in fact ‚ Apple sells
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ECONOMIES OF SCALE When a firm moves from small scale to large scale production‚ the average cost of production of each unit falls. The reasons for which this happens are known as economies of scale – they are the benefits which result in the cost savings of large scale operations which come about when a firm expands. In other words‚ economies of scale are advantages reaped by firms engaging in large scale production. There are two types of economies of scale. They are: * Internal economies
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