5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges‚ transactions and relationships; and finally‚ market and marketing. After World War II‚ the variety of products increased and hard selling no longer could be relied upon to generate sales. Customers
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Sipani Kartik Pradeep Anand Agarwal The Marketing Concept The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs‚ better than the competition. Today most firms have adopted the marketing concept‚ but this has not always been the case. Apple Company has applied marketing concept into their business. As we know‚ the marketing concept means determining the needs and wants of target markets
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Self-Concept Shamice Comer Everest University Online SPC 2300-12 1. Define one change you would like to make in yourself. It might be a behavior or anything about yourself that you would like to alter. I would like to be more outgoing and socialize with others on a more casual basis. I would like to be able to hold conversation with others and be able to entertain guest. 2. Write a specific goal for making the change‚ being sure your goal is realistic and fair. Use affirming‚ motivational
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Some contemporary Scholars like Quentin Skinner define the state today as "a locus of power distinct from either the ruler or the body of the body of the people." (Skinner‚ Foundations of Modern Political Thought‚ II‚ p.355). Yet‚ others would argue that the potency of the word "state" derives from the fact that it means both ruler and people. In other words‚ the state is at the same time loved for its promise of order and stability for the whole community and feared for its threat of coercion by
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What is Management? Management is a worldwide phenomenon and is therefore a popular and widely applied term. Management involves all kinds of organizations‚ whether they are political‚ business‚ social or cultural because it aids and provides directions for reaching a specific goal through the efforts of the people working in an organization. Management is an activity with a definite purpose or aim. It is an activity which gives direction to the people’s endeavors for accomplishing specific set
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Jaquetta Epperson Conflict Resolution 10 Concepts in Chapters 2‚ 3‚ & 4 Conflict Frames: A frame is a cognitive structure based on previous experience‚ which guides our interpretation of an interaction or event. Frames helps the parties understand and interpret what the conflict is about‚ what is going on; and what should be done about it. Six dimensions of conflict frames have been identified. (Instrumentality‚ Other Assessment‚ Affect‚ Face‚ Affiliation and Distributiveness) These six
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PRODUCTIVITY CONCEPTS AND MEASURES Productivity is an overall measure of the ability to produce a good or service. More specifically‚ productivity is the measure of how specified resources are managed to accomplish timely objectives as stated in terms of quantity and quality. Productivity may also be defined as an index that measures output (goods and services) relative to the input (labor‚ materials‚ energy‚ etc.‚ used to produce the output). As such‚ it can be expressed as: Hence‚ there
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The Concept of Globalization Globalization has become one of the common catchphrases frequently used by people all over the world. However many scholars referred the 1990s as the decade of globalization and like any other social phenomenon‚ globalization has brewed different interpretations since then. However there are varied definitions of globalization as reflected in the arguments below. According to Baylis‚ J.‚ et el. (2008‚ p. 16)‚ globalization is simply the widening‚ deepening‚ and speeding
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Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency
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Hart’s theory and legal system Introduction One of the principal lessons of ‘The concept of law’ is that legal systems are not only comprised of rules‚ but founded on them as well. In contrast to Austin who had insisted that the sovereign makes all of the rules‚ Hart argued instead that the rules make the sovereign. In this essay‚ I would like to explain Hart’s theory and how the social rules are related to the legal system and rules of recognition. This essay has five parts. In the first part
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