Discover how Top Gear and Shell came together in print and online to create a truly interactive campaign that increased brand awareness and usage of Shell V-Power. The Challenge The advertising team were challenged to create a campaign for Shell that would raise awareness of Shell V-Power and Shell V-Power Diesel. The brief was for an interactive cross media campaign that would engage car enthusiasts whilst promoting Shell’s products and services to escalate their perception versus their competitors
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DESCRIBING MY SHELL My object is a shell‚ a shell like any shell made from the same material like any others‚ but my shell has a different form that makes it really special. The sandy clear color‚ and the curved lines on its exterior seem like a finger print to describe its individuality. Its shiny smooth inner part has a hole. A Hawaiian beach without water in it. A black round part on the top seems like its head. The shape of the yellow dog was created on its soft bright side. So sweet this
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Components of Strategic Management Process can be referred to as procedures to be followed to achieve the purpose of strategic management. This is all part of the continuous process of improving the business in an effort to succeed and reach company goals. Strategic planning was developed as an alternative of then was called long-term planning. Strategic planning is more of leadership driven and vision based. The top management decides on the principles that guide the organization toward established
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Is Homework necessary? Homework continues to be a controversial topic. The debate over homework is an old one‚ with attitudes shifting throughout the debate over the years. Proponents and opponents make cases to support their views on the necessity and importance of homework in the development of the student and the construction of knowledge. Good and Brophy (2003) indicate that many view homework as‚ “An important extension of in-school opportunities to learn”. While some proponents of homework
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Are the Rich Necessary? Economic Problem and Science If we can promote economic growth through cooperation‚ the scientific method could help us separate the truth and error to find the best approach for cooperation. However creating wealth is not the same as building a building‚ an engine and etc because same set of rules doesn’t apply to everyone. Economics is a human behavior and humans are extremely unpredictable. The Rich Some people referred to as egalitarians or equalitarian wishes
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Many people define themselves based upon factors of appearance‚ such as gender‚ race‚ and attractiveness. However‚ in a society that allows you to alter every aspect of your exterior‚ identity must be defined by other means. The Ghost in the Shell‚ a graphic novel by Masamune Shirow‚ chronicles a society that contains more cyborgs than full humans‚ leading to issues involving the disposability of the human body in favor of robotic limbs. Though most people opt to robotize their bodies‚ they actively
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Manley Professor Ingram ENG 101 11/01/14 Are Grades Necessary? Are grades really necessary? Alfie Kohn attempts to persuade in his article called “From Degrading to De-grading” from Acting Out Culture‚ how he believes grades are ineffective‚‚ and should no longer exist‚ for many reasons. Kohn thinks grades are degrading and he provides examples and reasoning in support of why he thinks grades and de-grading (abolishing grades) is necessary. How does the mass of people think about this issue of
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Management 307 Shell-Nigeria case The Business Ethics of Shell in Nigeria The Shell-Nigeria case has produced great debates about business practices and what is deemed ethical behavior. When applying the views of some of the great moral philosophers‚ economists‚ and philosophical concepts in history to the Shell-Nigeria case‚ one is left with a variety of diverse viewpoints about whether or not Shell’s business practices were ethical. Philosopher and economist‚ Adam Smith‚ would likely have
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Components of Pharmacology The main components of pharmacology in substance use disorders include understanding how the methods of administration and routes of absorption affect the high in individuals. There is undeniably a chemical side to addiction. If a person consumes a substance‚ it can have an effect on the brain (Clinton‚ 2009). Pharmacology is simply the study of how the body reacts to medicines and how those medicines affect the body (National Institute of Health [NIH]‚ 2011). Methods
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In the Shells lab‚ we were to test the effect of pH on shell strength. The independent variable in this experiment is the type of liquid that we put the shell in and the independent variable is the shells’ strength. The first thing we did was get our materials and label the two shells. The shell that was going into the vinegar was labeled “E” (which stands for experimental) and the shell that was going to be put in the salt water was labeled “C” (which stands for control since it is the control of
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