BIG THING ADVERTISING Scoot Advertising Proposal BigThing Advertising 24C Seah Street Singapore‚ 189702 T (65) 63678714 F (65) 63678712 enquiries@bigthing.com BigThing Table of Contents Executive Summary Situational Analysis Key Strategy Creative Strategy Creative Execution Promotional Activities Media Selection Activity Plan Summary of All Cost Campaign Evaluation Appendix 2 3 8 12 14 16 20 24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive
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Marketing mix The largest sector in the UK is currently the food and drink industry‚ which provides employment for over two million people in the areas of production‚ manufacturing and retailing. Tesco is one of the largest food and grocery retailers in the world‚ operating around 4‚300 stores. Product Throughout the years Tesco has diversified its business portfolio in areas such as clothing‚ financial services‚ telecoms‚ car insurance‚ and Internet services. Furthermore‚ Tesco has a wide range
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let’s do it right now. In my country‚ there are many ways to keep fit. They usually do exercise in the morning‚ which is a very effective way to keep fit. Besides‚ they do many kinds of sport such as Swimming‚ jogging‚ playing badminton and so on. Another popular way is having diet with lots of vegetable. Every method has its own effect. As I see it‚ doing some regular physical exercise is quite important in keeping fit and become healthy. Firstly‚ it is easy to follow and you do not have
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Terese Kruszka Beth Lewis How Advertising Influences Us 1. Calfee made it a point in his advertising that Kelloggs all-bran cereal is high in fiber. With being high in fiber it can reduce the risk of some kinds of cancer. He also used the advertising to inform people on their diet and how it can improve with that particular cereal. An advantage of Kelloggs coming out with high fiber cereal would be more brands would come out with other cereals with other nutrients that our bodies could
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MARKETING MIX A.I.U. ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they
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“Developing and Managing a Tourism Enterprise” Marta Fernandez Student Number: 2139226 uwqfh Unit Number/Code: D20131 [pic] [pic] Table of Contents Page 1. Introduction 3 1.1 New Tourism Enterprise Descripion and Plan 2. Survey
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man with a gun shows courage‚ but as they learn from their dad‚ that’s not so. The reason that when he takes the case of Tom Robinson shows courage‚ is that defending a black man is commonly frowned upon in Maycomb. The case of Tom Robinson is against a white woman that says that Tom raped here which Atticus believes he can’t win it but he has enough courage to take the case anyway. The courageous actions he takes to defend Tom and put up with all the name calling and such shows his children that
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his pieces Metamorphosis l-lll and Day and Night both symbolize change and how society is made. Both of Escher’s pieces showed conformity and individuality in them. The art pieces Day and Night and Metamorphosis l-lll both are alike and different in many ways involving technique and the main concept of the pieces. Day and Night and Metamorphosis l-lll both show examples of conformity and individuality. Day and Night shows conformity with the birds coming together and flying. However the birds are
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Recluse. Spiteful. Insane. Whenever readers discuss Dostoevsky’s Notes from Underground‚ they generally use these words as a means of describing the Underground Man’s character. Contrary to popular opinion about the Underground Man’s eccentricity‚ Dostoevsky provides his audience with ample evidence to validate the Underground Man’s likeness to mankind. Although Dostoevsky creates a complex character‚ he seems to harness mankind’s nature by harporing on the contradictory tendencies man exhibits when
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Is It Better to Be Different or to Fit In? In life‚ there are many ways when it is better to be different and there are many ways when it is better to fit in. There are times when it is good to be both. There are many times when they could be used well. Some times‚ it is better to be unusual. In academics‚ it is better to be diverse when somebody wants to be complimented and considered smart by using a new way to do a problem. In business‚ it is better for him to seem creative by not thinking
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