children’s requests‚ the needs of both the kids and their parents are met and satisfied. What is your reaction to this view? My take on this and agreeing with the concepts expressed on Chapter 16 our current textbook is that companies and marketers need to be ethical and socially responsible. “The Societal Marketing Concept requires that all marketers adhere to principles of social responsibility in the marketing of their goods and se4rvices that is they should endeavor to satisfy the needs and
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organizational values and policies that are directly related to the company’s goals will help the business organization achieve long term success. Because success or failure directly impacts all stakeholders‚ whether employees‚ suppliers‚ investors‚ the local governments or community in general‚ special considerations of their needs should be included in the strategic planning process. Because of recent well known corporate scandals‚ business organizations have incorporated business ethics codes and social
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Changing your organizational culture is the toughest task you will ever take on. Your organizational culture was formed over years of interaction between the participants in the organization. Changing the accepted organizational culture can feel like rolling rocks uphill. Organizational cultures form for a reason. Perhaps the current culture matches the style and comfort zone of the company founder. Culture frequently echoes the prevailing management style. Since managers tend to hire people just
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Discovering the Value of Your Personality All of us have distinct personalities‚ and all of us can‚ without knowing it‚ push some of our inborn characteristics to an unhealthy extreme that can wreak havoc in amarriage. —Gary Smalley The personality inventory you take is not like a test you fail or pass. It’s more like a fingerprint that shows your tendencies. Tendencies can change‚ unlike fingerprints. Discovering your personality tendencies in relationships helps to show where your strengths and
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e‚ the ratio of an object’s height to the distance be- tween its base and the horizon can indicate what size an object is and can be the basis for size constancy. Size constancy refers to perceiving an object of a certain size‚ such as a six-foot-tall man‚ as being six feet tall regardless of whether he is close to the viewer or far away from the viewer. Another invariant is time-to-contact. People and animals can accurately judge when they will have contact with an- other‚ but they
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1. Why is business so important to a country’s economy? Business is important to a country’s economy because it is its backbone. It is a constant battle for a better means of living. The economy gives individuals jobs and the ability to sustain themselves. 2. What is a private enterprise? What four rights are critical to the operation of capitalism? Why would capitalism function poorly in a society that does not ensure these rights for its citizen? An economic system that rewards
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• Lecture 03: • Ethics & Social Responsibility Tutor: KW CHING kwching@ntu.edu.sg kwching@singnet.com.sg The environment creates uncertainty for managers Managers must respond and design adaptive organizations Uncertainty – managers do not have sufficient information about environmental factors to understand and predict environmental needs and changes 2 Management as an Integrating Activity Individuals – Organization – Environment Environment (Forces) Organization (Design ) Individuals
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The Business Case for Corporate Social Responsibility Oxford Handbooks Online The Business Case for Corporate Social Responsibility Elizabeth C. Kurucz‚ Barry A. Colbert‚ and David Wheeler The Oxford Handbook of Corporate Social Responsibility Edited by Andrew Crane‚ Dirk Matten‚ Abagail McWilliams‚ Jeremy Moon‚ and Donald Siegel Print Publication Date: Feb 2008 Online Publication Date: Sep 2009 Subject: Business and Management‚ Business Policy and Strategy‚ Marketing DOI: 10.1093/oxfordhb/9780199211593
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with social responsibility in its overall corporate strategy? “I think that Starbucks has been concerned with social responsibility in its overall corporate strategy because in the long run it affects the bottom line. By being socially responsible‚ the business is also showing that they care about more than their profits. Caring about more than just profits allows for greater employee commitment‚ investor loyalty‚ as well as higher customer satisfaction. Research has also shown that social responsibility
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Define Culture “A person without the knowledge of their past history‚ origin and culture is like a tree without roots.”- Marcus Garvey. This says that a person is defined by his or her culture by the way he/she acts‚ thinks‚ and speaks. A person is defined by his or her culture by the way he or she thinks. A person see’s the world differently so the way they think and act would be distinct. They would think differently because of the different backgrounds that they have. In the story “Imagine”
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