marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world‚ its company sales and operate income was largely exceeded KFC on a global scale‚ but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy‚ emphases on finding the similarities and differentiations from “Seven P Formula” and finally makes a conclusion that localization is more
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funding for customized material (Rogowski 2004). Thus‚ from a financial perspective‚ some degree of standardization is always desirable. Over the past decade‚ marketers have recognized that it really is not about an either or strategy regarding standardization and localization. It is more about degree and decisions will vary by product category‚ consumer preferences‚ the market environment and so on. In 2003‚ McDonald’s launched the “I’m Lovin’ It” campaign. It was the company’s first global marketing
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Book Extract: The Game Localization Handbook: Localization Production Pitfalls by Heather Maxwell Chandler [Business/Marketing‚ Production] Post A Comment January 5‚ 2005 Production covers a wide range of localization tasks and contains several areas in which things can quickly get out of control. Production pitfalls can be easier to rectify than technical pitfalls‚ since they do not need to be fixed by adding new game code. Most production pitfalls can be avoided if
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Localization of Brain Function Psychologists have found that the brain often shows “localization of function”. This means that different parts of the brain carry out different tasks‚ for example‚ vision‚ voluntary movement and speech. The idea is that not all parts of the brain do the same thing‚ and that each part functions on its own‚ without the aid of other areas of the brain. This may seem obvious‚ but other organs‚ such as the liver‚ do not show localization of function; one part of the liver
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Explain one study related to localization of function in the brain (Sperry) Command Term: Explain reasons or causes. Localization of function refers to the belief that specific areas of the cerebral cortex are associated with specific physical or behavioral functions. Examples of case studies to prove how specific locations of the brain can be affected and have an impact on behavior are demonstrated by the HM and Phineas Gage incident. In 1848‚ when Phineas Gage was tampering iron to press
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sits in places: reflections on globalism and subaltern strategies of localization Arturo Escobar Department of Anthropology‚ University of North Carolina‚ Chapel Hill NC‚ USA Abstract The last few years have seen a resurgence of interest in the concept of place in anthropology‚ geography‚ and political ecology. “Place” — or‚ more accurately‚ the defense of constructions of place — has also become an important object of struggle in the strategies of social movements. This paper is situated at the intersection
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Adaptation and Localization. What’s the difference? When it comes to Adaptation. Its story telling shifting from 1 medium to another. 1 example would be Nodame Cantabile. From Manga (Print Medium) it adapted into Live Action (Film Medium) then again in Anime (Animation Medium). Despite the changes in medium. The content from Characters‚ Plot‚ Settings stay the same from its original Print Medium just going with a few changes. Not as precise to its original form but close enough when it adapted
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Cost Leadership By definition‚ a cost leadership strategy involves placing great emphasis on efficiency in all organizational activities in order to reduce the overall costs of products delivered to customers. Low cost leadership strategy will work effectively when the organization can provide products/services at a lower cost than the competition. The followings are the realms that we identified as factors for IKEA’s pursuit for “Cost-Leadership” 1. Mail-Order Service‚ Distribution of Catalogue
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* Discuss the influence of globalization and localization when it comes to marketing brands. Modern business imperatives dictate that companies adopt a strategy of marketing both locally and globally if they have to compete or capture a significant portion of the market. The concept of global village means that the global market is shrinking and barriers that used to be impenetrable are breaking down allowing for businesses to market their brands out of their traditional market strongholds. The
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The measurement choice does matter. 1.Globalization further widens the gap between the rich and the poor. Globalization increases inequality within a country. 2. Globalization increases market sensitivity. Because Each actor in the international system is tied together more closely and in numerous ways. 3.Globalization undermines social welfare programs. and toward export sectors and other profit-yielding enterprises. 4.Globalization accelerates the "race to the bottom". Multinational companies
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