In today’s multi-faceted business environment‚ it is generally agreed that a strong customer-driven marketing strategy can give one an edge over his competition. Designing it‚ however‚ did not prove to be so straightforward. It is therefore this reflection paper’s aim to ponder over the various aspects that I have found intriguing and glean insights from them. Firstly is the “Marketing Mix” aspect‚ specifically the 4 P’s framework – Product‚ Pricing‚ Placing & Promotion. The 4 P’s is one of the
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the program. Pantawid Pamilya has dual objectives: Social Assistance - to provide cash assistance to the poor to alleviate their immediate need (short term poverty alleviation); and Social Development - to break the intergenerational poverty cycle through investments in human capital. Pantawid Pamilya helps to fulfill the country’s commitment to meet the Millennium Development Goals‚ namely: 1. Eradicate Extreme Poverty and Hunger 2. Achieve Universal Primary Education 3. Promote Gender
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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his face and loaded into the ambulance. A paramedic pumps air into his lung while the others hull him in. EXT. HIGHWAY – DAY (SEEN FROM ABOVE) The ambulance hulls ass across the highway‚ a sea of cars part sensing the urgency. INT. HOSPITAL – CONTINUOUS The medics barge into the hospital‚ wheeling the stretcher. MAN’s POV – The white ceiling‚ faces of the three medics wheeling him to the ER. Light flickers on and off. One of the medics barks orders INT. EMERGENCY ROOM - DAY MAN’s POV - three
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Continuous training is when an athlete exercises in a steady aerobic way. It involves low intensity‚ long duration work without any rest time. So it’s when you’re exercising continuously. It’s used to train for endurance events. Cycling at a slow speed for 30 minutes is one example of continuous training. Continuous develops aerobic fitness and endurance like the anaerobic threshold and aerobic capacity and develops muscular endurance. It is usually only classed as continuous training if the
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example‚ your company may wish to offer a high-end luxury type of product since your competitors are addressing the mass market and this is consistent with your company’s goal of owning the market for top-of-the-line products of this category. Definition of 4P’s Product: The marketing mix concept has its roots in the 1950s U.S. corporate marketing world‚ and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more
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The success of Phoenix Satellite Television starts with the accurate positioning. According to research‚ in 2011‚ the coverage of Phoenix Chinese Channel in southern China including Guangdong and Guangxi province enjoyed a dominant position among all the areas in China. Meanwhile‚ administration and enterprise network have become the main channels for people to watch Phoenix TV. More than 65% of people have watched Phoenix Chinese Channel through administration cable network specifically. The number
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that execute them have not been engineered in any meaningful sense; they have evolved over time in response to their business environments. Changing environments frequently destroy such companies unless they make a conscious and periodic‚ if not continuous‚ effort to reengineer these processes to exploit changes in suppliers‚ customer needs‚ and technological innovation. Viewing a business as a collection of customer-driven processes is the essence of businessprocess reengineering (BPR)‚ a generic
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The second largest drink in the world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions
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