THE NATURE AND DEFINITIONS OF MARKETING MARKETING • Marketing is definitely not the business of inducing people to buy what they don’t really need. • Marketing activities does not help to influence buying decisions ‚ especially in the choice between competing brands. MARKETING according to Peter Drucker • “True marketing starts out with customer‚ their demographics related needs and values. It does not ask‚ ‘What do we want to sell?’ It asks‚ ‘What does the customer want to buy’ It does not say
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Marketing: separating fact from fiction Most people‚ when asked what marketing is all about‚ usually give the following responses: Advertising! Sales! Products! Free gifts! Research! This isn’t unusual. These words often describe what most people think marketing represents‚ whether they’re students or indeed fellow professionals who work in industry. The descriptive words above certainly form part of the jigsaw puzzle of what the world of marketing constitutes‚ but marketing itself
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E – COMMERCE [pic] [pic] [pic] E - MARKETING |SL. NO. |INDEX | |1. |MEANING | |2. |OBJECTIVES
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To test the validity of the statement ‘All the arts are based on the presence of man‚ only photography derives an advantage from his absence.’ (Bazin 1967: 13)‚ one has to first define what is meant by art. This commentary is going to examine this statement using three different definitions of art‚ Bazin’s‚ Tolstoy’s and Arnheim’s definitions. Andre Bazin believed realism lies at the heart of art‚ and that art is the process of reproducing reality. He believed that an artefact should ‘helps us
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Introduction The debating question concerning marketing whether it is a form of science or art has long been a controversial subject. Scholars over the past several decades have constantly argued attempting to classify and prove the term marketing belonging into either the art and science category. Marketing is derived by which a product/service originate‚ priced‚ promoted and placed/distributed to people who consume them. It involves lots of preparations‚ developments‚ organizing and decision
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Marketing is an art and science Before making any argument about this I would like to share my own view point MARKETING IS AN ART: Yes it’s quite true that marketing is an art‚ or we can call it beauty of innovation‚ creativity and imagination. Marketing is a world where “dreams become realty”. Marketing is also an art because it involves non-verbal ways of communication processes that involve delicate and hidden messages for specific audience. I am calling marketing an art because it creates
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1 Spandan Marketing as an Art of War Malini Pande ____________________________________________________________ __________ The true nature of marketing today is beyond serving the customer; it is outwitting‚ outflanking‚ and outfighting your competitors. In short marketing is a war where the enemy is the competition and the customer is ground to be won. Marketing battles are not fought in physical places but in the minds of the prospective consumer. The mind is the tricky terrain both difficult
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According to Webster’s Dictionary‚ art is “human expression of objects by painting‚ etc” (10). The words “human experience” adds meaning to art. Artists reveal their inner thoughts and feelings through their work. When we study a painting by Salvador Dali‚ the strange objects and the surrealist background portrays the eccentricity of the painter. Some ideas cannot be explained verbally. They can only be shown via a medium. We can get across what is in our minds or our hearts by a stroke of a brush
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Marketing has defined as “a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler‚ P. & Armstrong‚ G.‚ 2001‚ p. 6). “Marketing is the anticipating‚ management‚ and satisfaction of demand through the exchange process. It involves goods‚ services‚ organization‚ people‚ place‚ and ideas.” (Evans‚ R. & Berman 2007‚ p. 7). It might never arise to manager that they could be accountants or CFOs
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1a. Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime‚ there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler‚ CIM‚ AMA… - Definition of Chartered Institute of Marketing (CIM): “Marketing is the management process responsible for identifying ‚ anticipating and satisfying customer requirements profitably”. - Definition of Philip Kotler:
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