____________ Chapter 1 Introduction This Chapter contains the Introduction‚ Background of the Study‚ and Statement of the Problem‚ Significance of the Study and the Scope and Limitation. Filipinos love eating different types of food‚ the reason why they can easily find restaurants around the country. But starting up a restaurant is not as easy. A
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consumers and companies alike‚ a radical change with the new technology available. Marketing will change and develop‚ becomes increasingly more important with business. Indeed‚ today the success of an organization may depend on how well it markets itself and its products‚ making sure its customers are satisfied. There are many definitions of marketing. We will focus on four which will provide insight into how marketing is used in practice. There is one of the simplest accepted definitions of Marketing
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Definition of Marketing � PAGE * MERGEFORMAT �1� Definition of Marketing If one asked the average person the definition of marketing‚ the response would typically be advertising a product. Marketing‚ however‚ is more than a catch-phrase or jingle. Marketing is about satisfying the needs of the consumer. Bill Gates‚ founder of Microsoft‚ summed it up best when he said‚ "Your most unhappy customers are your greatest source of learning" (Hill‚ 2003‚ para. 1). The success or failure of a business
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Marketing definition Every company depends on an efficient marketing program to fulfill customers ’ needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company‚ the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world‚ and can be perceived everywhere and every time. At any time‚ everyone has been exposed to different kinds of marketing or
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same thing. This form of propaganda is commonly used by companies to increase their profits by increasing their sales. For instance‚ there are weight loss companies that get celebrities to endorse their product‚ and through a testimonial make the consumer believe in false expectations. In the same context‚ propaganda is a way to produce positive feelings to the person for whom the product or message is intended. To illustrate‚ cosmetic companies use the customer emotions to their advantage claiming
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MY DEFINITION OF SUCCESS The definition of success varies from person to person‚ but it can be summed up with this: if you set a goal‚ and‚ through effort on your part‚ you accomplish what you set out to do‚ you are successful. One cannot determine success by how much money one has‚ nor by how many people one surrounds him/herself with‚ but by one’s happiness with where they stand in life. I am mainly interested in two types of goals: short term goals and long term goals. Short term
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Ishikawa’s Definition of Quality We engage in quality control in order to manufacture products with quality‚ which can satisfy the requirements of the consumer. The mere fact of meeting national standards or specifications is not the answer. It is simply not sufficient. Japanese Industrial Standards (JIS) or international standards established by the International Organization for Standardization or the International Eletrotechnical Commission are not perfect. They contain many shortcomings
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Definition Paper OI/361 April 24‚ 2012 Virginia Definition Paper Companies are constantly battling to survive. Having a competitive advantage helps companies to be more profitable and achieve long-term success. There are three processes that companies can use to maintain a competitive advantage: innovation‚ creativity‚ and design. Innovation‚ creativity‚ and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing
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Definition of HRM Administrative activities associated with human resources planning‚ recruitment‚ selection‚ orientation‚ training‚ appraisal‚ motivation‚ remuneration‚ etc. HRM aims at developing people through work http://www.businessdictionary.com/definition/human-resource-management-HRM.html Definition of personnel Management The part of management that is concerned with people and their relationships at work . Personnel management is the responsibility of all those who manage people‚ as
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Definition of Strategy: The term “strategy” is usually used in two perspectives. As an adjective assigning particular important to some actions‚ activity or process‚ it is possible to speak of strategic management‚ strategic planning or decision making. These are all dreams to be activities‚ which are essential to the organization existence. It can also be used as a noun‚ to describe a path way along which the organization moves towards its goals or objectives. The term “strategy” stems from the
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