Case Analysis: Halina Mountain Resort (B) Time Context September 1981 Abstract ▪ Halina Mountain Resort‚ a family owned business‚ had been picking up during 1980 though it suffered a net loss of P335‚ 499.69 as shown in the financial performance of Blue Heights Realty and Development Corporation. ▪ Halina Mountain Resort is manage by Jun Herrera‚ son of the owner Victor Herrera together with his cousin Benjamin Estacio that acts as resort manager. ▪ Majority of the 32
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Marketing Plan for Mountain Man Looking at ALTERNATIVES : Recommendation ADVANTAGES DISADVANTAGES Launch MM Light Beer – Under the Mountain Man brand name • Brand Recognition Association with the MM brand which is reputable in the East Central region will enhance the launch of MM Light Beer (Superior Brand Recognition) • Goes well with the youth Light beer goes well with the young crowd and represents an untapped market of “no preference” – Prefer light beer to other categories and typically
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Excellus Blue Cross Blue Shield is a New York based that is involved with the delivery of finances‚ health care services and long –term insurance countrywide. Excellus Blue Cross Blue Shield revealed that the company had learnt of an apparent breach against their system where hackers were able to gain illegally access to its customers’ information on September 10‚ 2015. According to the company’s spokesperson‚ the information accessed included claims and financial payment information; names of clients;
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| |MKT4415B | |Mountain Man Brewing Company: Bringing the Brand to Light | |
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from West Virginia population People’s perception of the brand being a local and authentic product Legacy factor with generations of a population consuming the product‚ the brand had survived for more than 50 years Strong customer base among the blue-collar working class Perception of distinct quality with respect to flavour and taste Priced at par with the premium domestic brands‚ hence reasonable pricing is also a crucial factor Competitive advantages with respect to MMBC are as follows:
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stranger that I’ve become. When I opened them I was laid on the bathroom floor‚ my head was kept elevated by the school nurse‚ I saw a young girl with a frighten confused face‚ and I saw men walking around talking into walkie-talkies screaming “Code Blue! Code Blue!” Once they noticed I was awake I was bombarded with questions back to back. My mind was blank‚ nothing
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Mountain Man Brewing Company was an independent‚ family owned brewery which produced the Mountain Man Lager‚ a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”‚ “America’s championship lager”‚ “Best known regional beer” and the “West Virginia beer”
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Brandon Smith ENG 2233 A Mrs. Lowe 2 December 2009 Sweet Blues With all the different forms of literature today‚ and allowing for the variety of genres available to today’s readers‚ there are endless possibilities of options regarding a reader’s favorite piece of literature. Many of my favorites can be categorized into the country-western genre; however‚ my taste in literature is not limited to stories of cowboys and Indians. As I have aged‚ I have found that I enjoy reading literature for
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MMBC is considering introducing a Mountain Man Light beer to attract younger drinkers to the brand. MMBC ultimately would like to reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity. The reason MMBC should consider doing this is because over the previous six years light beer sales in the U.S have been growing at a compound annual rate of 4% while traditional beer sales have been declining annually at the same rate. MMBC has been experiencing
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What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a leader among local brewers in the East Central region‚ being one of the four regional breweries still operational in West Virginia. MMBC brews only one type of beer – the Mountain Man Lager‚ a dark bitter tasting beer. Target market for the product is middle aged men from the blue collared
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