philosophy‚ mission‚ vision‚ values‚ and structure. In 1976‚ Apple Incorporated was formed and operated in Cupertino‚ California. The founders of Apple Inc. were Steven Jobs‚ Steve Wozniak‚ and Ronald Gerald Wayne. Apple Inc. designed Macintosh computers‚ mobile cellular devices such as the iPhone‚ multi media devices such as the iPad‚ iPod music players‚ and sells a host of software such as the Mac OS and iOS operating systems. Apple Inc. operates third party content such as retail stores‚ online
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History of Apple Inc Apple‚ the name itself commands regard and admiration. The world renowned computer company is actually the brain child of perhaps one of the greatest innovators that history has ever witnessed – Late Mr. Steve Jobs. His untimely death has left a permanent hole in the heart of every computer and gadget enthusiast. Steve Jobs‚ with his brain child Apple Inc‚ in the true sense revolutionized the way the world listened to music and operated the traditional computers. The beginning
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TASK A INTRODUCTION The product name Apple was originated from two mutual interests’ friends Steve Jobs and Steve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and a cassette interface for listening and recording programs. Apple Inc. is mainly a special design‚ a market mobile for media and communication device personal hands computer‚ digital music player‚ and the production
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McCraven Public Speaking 9:00am Professor Dr. Dupree Above other companies why do people chose apple products? Topic: Steve Jobs and Apple General Purpose: Explain the distinction of Apple products. Specific Purpose: To inform the general public of the reasons why consumers predominantly prefer to use Apple products rather than competing corporations’ products. Thesis Statement: The Apple Corporation exceeds competing companies in product sales because of the company’s high recognition
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Table of contents 1. Introduction……………………………………………………………………2 2. Executive summary/ Abstract…………………………………………………2 3. Main Body……………………………………………………………………3-9 3.1 Background of Apple Inc……………………………………………………3 3.2 Critical Analyze of The Company’s Mission………………………………4-7 3.3 Strategic Management Process………………………………………………7-9 4. Conclusion………………………………………………………………………9 References…………………………………………………………………………10 List of figure Figure 1………………………………………………………………8
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change of the Apple’s management strategy has a big impact on our daily life‚ so we conducted research on actual management situation. Apple co. sells both hardware and software products and join the personal computer‚ mobile‚ and music business. Apple co. recorded the highest market capitalization of about $660millions ever in the U.S market. Above the information‚ Apple co. is a success corporation‚ but all of us are not always satisfied. There are three problems about Apple’s management strategy;
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Apple VS. Android There are people that use Apple hand held devices and there are also people that use Android hand held devices. However these users can be and most likely are die hard fans of one group or of the other group. The people that love using android devices say Apple products are inferior to their own. However some Apple users say their products are superior compared to the Android competition. With everyone having their own opinion‚ and everyone saying that everyone else’s opinion
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APPLE- Promotional Strategy Apple has been very active in its promotional endeavours. Its logo has become one of the most recognizable symbols nationwide. The company uses two primary methods of promotional strategies towards its public. The first promotional tool it uses is advertising. Investing heavily into this area‚ Apple has managed to create a large amount of advertisements that can be found on any television network‚ in any technology magazine‚ and all over the Internet. For example
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APPLE TEACHING NOTE The Apple case can be used to illustrate the issues of make or buy and managing the supply chain. It is best used in the middle part of an operations strategy course. It not only introduces the issues of managing suppliers but also affords the opportunity to reinforce other key topics‚ including developing an operations strategy‚ designing products‚ and managing lead times and inventory. Questions similar to the ones below have been found adequate to bring out the key issues
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computer industry focus on the right aspects? This paper will venture to say no and suggest the following alternative strategy: Apple should build a new business in "Wintel" PCs‚ while continuing to sell Macs to the design and publishing segment of the market. In order to support this conclusion‚ Apple’s competitive advantages and industry forces must be analyzed. Apple has been in business since 1976‚ and has built a number of competitive advantages along the way. Four such differentiations are
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