offered by Dell to consumers include printers‚ corporate desktops‚ notebook and workstation systems‚ software and peripheral products‚ and consumer desktop and notebook systems. The company carries various types of printers ranging from all-in-one printers for consumers to multi-function and color lasers for corporate workgroups. Its printer product line comes with a number of features that focuses on lowering the total cost of printing for customers. Some of these features include the Dell Ink Management
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Dell is a key competitor in the computer hardware industry. Dell provides its products to the general public‚ governments‚ businesses‚ and educational institutions. Dell operates primarily on two business segments – computers and servers. Dell’s business-level strategy is composed of a focused differentiation approach. In turn‚ the corporate-level strategy Dell uses is a global approach. Dell’ s mission is to be the most successful computer company in the world at delivering the best customer
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Memorandum: Dell Business Risk Evaluation Dell Inc.‚ with fiscal 2005 net revenue of $49.2 billion‚ is a premier provider of products and services worldwide that enable customers to build their information-technology and Internet infrastructures. Dell offers a broad range of enterprise systems (servers‚ storage‚ workstations‚ and networking products)‚ client systems (notebook and desktop computer systems)‚ printing and imaging systems‚ software and peripherals‚ and global services. During calendar
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DELL Research Paper 1. A history on the origins of the company. a. Dell was founded by Michael S. Dell in May 1984. b. Mr. Dell began the company from his University of Texas dorm room. c. He bypassed the retail outlets and sold his computers directly to consumers. This allowed him to eliminate the retail mark-up and sell his PCs at about 40% of an IBM PC. d. In 1988 the company went public and began selling to larger customers such as government agencies.
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Dell Case Analysis 1. Perform a STEEP analysis to understand the general environment facing Dell? Social: Dell’s social effect is determined by the regions they operate in (Europe‚ North and South America‚ The Middle East‚ Asia and Africa). Their specific accounts vary from region to region. The one thing these markets have in common is that the globule trend is moving towards mobile computing. Technology: Dell needs to create a new image for their product. They need to harness the
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NUK (2012) is one of the brand lines of MAPA GmbH. It sells baby care products‚ like feeding bottles‚ teats‚ soothers‚ nursing products‚ safety items etc. NUK adopts the line extension‚ which is a kind of brand extension strategy. Brand extension is that a firm (i.e. MAPA GmbH) uses an established brand (i.e. NUK) to introduce a new product (i.e. Silicone PREMIUM CHOICE Teat size 1‚ Small hole) (Kotler‚ & Keller‚ 2012‚ p.282). In addition‚ it selects the line extension that the parent brand
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Introduction Computer/Technology Industry The computer/technology industry has many key players with two of the major competitors being Dell and HP. The computer industry has come a long way since its first inception with the invention of Electronic Numerical Integrator and Computer in 1946. This industry is comprised of many items such as computers‚ monitors‚ printers‚ scanners‚ mainframes‚ servers‚ electronic computer components‚ networking and workstations to name a few. The industry started
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Financial Analysis of Dell Inc. ABOUT DELL Dell Inc. is a multinational information technology corporation‚ which is based in Round Rock‚ Texas. It manufactures‚ sells‚ and supports computers and other technological products and services‚ such as servers‚ data storage devices‚ software‚ televisions‚ cameras‚ printers‚ and MP3 players. The most known mergers and acquisitions include Alienware of 2006‚ Perot Systems in 2009 and Force 10 Networks‚ earlier this year. Dell is one of the largest technological
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word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product‚ company or service. A concept brand is a brand that is associated with an abstract concept‚ like breast cancer awareness or environmentalism‚ rather than a specific product‚ service‚ or business. In consumer based marketing branding plays
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multinational Dell Inc. was founded in 1984 by Michael Dell out of his college dorm room under the name of PC’s Limited. Dell wanted to provide personal computers that were built to order. At the time most computers that were available were stock. If someone wanted a custom designed computer they would have to assemble the components themselves. Dell was not the first to pursue the build to order idea‚ but he was the first to make it successful. In 1988‚ Pc’s Limited became the Dell Computer Corporation
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