Three Levels of Product Benefit The first level‚ core product‚ tells about the core benefit ofthe products LIVRO offers. The main products are books and it can benefit in such a way to consumers when they purchase these books through LIVRO’s online platform. The LIVRO website shall give consumers a chance to browse through its selections with any disruptions from external factors like traffic‚ sudden events‚ and the likes. The second level‚ total product‚ is aimed to persuade consumers to buy books
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RESEARCH/MANAGEMENT STUDIES Master of Business Administration Xavier University‚ Cagayan de Oro City Case Analysis 2 PACKAGED PRODUCTS Submitted by Corazon Caseres Lagamayo MBA-2 Submitted on July 03‚ 2010 I. FACTS OF THE CASE • Packaged Products specializes in the production of cereals and ready-to-bake products • Given the continued growth‚ Mr. Robert Yamani‚ marketing director‚ proposed to continue to be a new-product oriented by introducing one new product or an improved
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marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo：The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today，these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal
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Dell has experienced tremendous growth over the past twenty years. Throughout this period‚ Dell has continued to raise its standards of excellence. The values‚ mission and vision of the company facilitate the achievement of these illustrious goals. Dell had 46‚000 employees as of Jan. 30. About 22‚200 of those‚ or 48.3 percent‚ were in the United States‚ while 23‚800 people‚ or 51.7 percent‚ worked in other countries‚ according to a filing with the Securities and Exchange Commission.[citation needed]
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is premium provider of high quality surface preparation‚ custom and commercial painting and finishing services in overall India. The focus of company is to provide services to residential‚ municipal‚ commercial building with high quality service product. The company has brought values to customers as a surface - coating consultant at the retail management level as well as commercial coatings applications sales management.it manages a focused team of professional‚ highly experienced
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opportunities‚ and defending against the threats to its well being. The SWOT analysis for Dell is summarized below. Strengths Direct to customer business model. Uses latest technology. Dell is the market leader in personal computers. For the last couple of years it has held its position as market leader (it took it from rivals Hewlett-Packard). Dell’s brand is one of the best known in the world. Dell has a remarkably low operating cost relative to revenue because it cuts out the retailer
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Mission and Strategies Mission: Dell is a company leader in delivering the latest technology in computer systems to customers‚ and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service. (1) Strategy: Dell combines direct customer model which is our initial goal‚ with relevant technologies and solutions
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Discuss how the HR environment at Dell is managed. Your discussion must cover the following: Linking HRM practices to the company’s business objectives. Designing work that motivates and satisfies the employees as well as maximising customer service quality and productivity. Human Resource Management refers to the policies‚ practices and systems that influence employee’s behaviour‚ attitudes and performances. Nowadays more and more companies are recognising the fact that the key to company
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Currently the company employees over 30‚000 people and its global operations have reached 86 countries. Nestlé’s main competitors are other packed food manufacturers such as Unilever‚ Kraft Foods‚ Cadbury Schweppes‚ Hershey Foods and GROUPE DANONE.(1) Products Nestle manufactures a range of consumers goods. • Baby foods e.g. Cerelac‚ Nestum • Bottled water e.g. Nestle Pure life • Cereals e.g. Chocapic • Chocolate & confectionery e.g. Aero • Coffee e.g. Nescafe
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SWOT of Dell Strengths Dell Company has always been the largest PC maker and one of the best known and renowned computer brands in the world. For the last couple of years it has strongly held its position as a market leader. It was also known by its direct relation with the costumer by cutting out retailer and supplies directly to the costumers which approached to them loyal consumers. Weaknesses The company has such a huge range of products and components from many
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