HBS CASE: BUILDING A SOCIAL MEDIA CULTURE AT DELL Answers from Chenghao Zheng (Chuck) 1. Why has Dell been successful at building a social media program? Dell developed a social media program that helped solve customers’ problems‚ improve Dell’s reputation‚ and educate customers. It depended on social media to improve sales‚ predict trends of the market and create the better brand perception online. The company builds the business case for social media‚ which creates an astonishing model to reduce
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Actually‚ every buyer has individual needs‚ preferences‚ resources and behaviors. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this segment. Market segmentation is the segmentation of markets into homogenous groups of customers‚ each of them reacting differently to promotion‚ communication
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Statement of Purpose Umang Moda ____________________________________________________________________________________________________ I admit the obstacle to writing a Statement of Purpose has been in not knowing how to begin with one. I start in this manner not on a whim‚ but from necessity. It was either this or facing the grim possibility that I would never finish with one. I have tried my best to not disseminate the differences on how one is written and how it ought to be written. As such‚ I
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findings of a case study of the computer industry. The first section of the case study explores Dell’s use of direct channels and Compaq’s use of indirect channels in Canada. We will see how Dell uses the direct model to easily allow the customization of computers for consumers‚ and how the direct model allows Dell to operate with very little inventory through the use of a just-in-time inventory system. Compaq uses indirect channels to utilize the ability of its wholesalers to efficiently move its computers
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Ever since it was implemented‚ the Common Core curriculum has been a very controversial topic among students‚ teachers and parents nationwide. Opposers believe it is a method of government control over the nation’s education system. Supporters think it will enhance education by giving everyone the same standards to meet or overcome. During my research I discovered what the government intended with Common Core and how it actually worked. The purpose of the Common Core is to better develop a student’s
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Microsoft Computers Financial Analysis Microsoft is currently the largest company in the computer industry. With a market capitalization of $291 billion‚ Microsoft has built an empire by dominating software sales for personal computers. Stock growth over the past 25 years has increased by more than 30‚000%. However‚ Microsoft’s growth has substantially decreased since the market collapse of 2001(Niemond 25 April 2007). From June 2004 to June 2005‚ Microsoft saw a 33% growth in net income
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Dell Situation Analysis and SWOT By: Nicole Saathoff History Dell was started in 1984 by a college student‚ Michael Dell. Dell started the company off out of his college dorm room. He bought IBM compatible computer parts at wholesale prices and built computers that resembled IBM models. He sold them to people looking for a PC but not wanting to pay the retailer prices. After making $80‚000/mo‚ he dropped out of college and started Dell Computer Corp.(Free Encyclopedia of Ecommerce) He started
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Definition of terms Plus-size is defined differently in different regions. This essay would focus on plus-sizes in the apparel industry. A plus-size model‚ according to apparel search.com‚ is one who wears a dress size 14 or higher in North America sizing‚ 14 or higher in Australian sizing‚ and 16 or higher in U.K. sizing. Even though there are specific sizes stated to identify a plus-size. In the apparel industry now‚ there seems to be no accurate definition of a plus-size‚ it varies accordingly
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Wenyan Dong Writing 6 First draft Causes and Effects of Reducing Class Size Improving the quality of education becomes common trend today. People have made many ways to support education. Most of schools reduce the size of class that make more chances for students and teachers to communicate face to face. The reducing of class result from some courses and also makes some effects to teachers and students. The first significant cause is the attention from teachers is not equal
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In 1993‚ after enjoying continuous explosive growth for 10 years‚ Dell absented from the portable computer market because of its informality in product development. Though delivered several successful products with a free-wheeling development structure in the early nineties‚ the company suffered from the inconsistent process and the unpredictable result. Several other problems involved the depressing performance in the retail market‚ the lack of capable senior management and early setback in portable
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