INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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are two main situational analysis techniques that are used within the industry to do this‚ SWOT and PEEST. Mintzberg and Waters (1985) wrote about the importance of an error free strategy formulation allowing for the most efficient path to be taken when achieving the chosen objective. With the use of a multitude of academic sources and my own notes I shall reveal the importance of this in relation to British Airways’ decision-making process. SWOT analysis The acronym SWOT highlights the importance
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32503102 Content Page Introduction Environment Analysis 2.1: Internal and External factors for Nando’s SWOT Analysis Table 1.: SWOT Analysis PEST Analysis Table 2.: PEST analysis Conclusions Appendix Introduction This report is to outline business analysis on Nando’s restaurant in Singapore. In this report‚ we will perform environment analysis on the market in Singapore. We will make use of SWOT analysis and also PESTEL analysis to perform this. Last but not least we will end it with
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SWOT & PEST analysis Strengths • UK’s largest full service scheduled airline – this makes it a popular company with customers which brings in more business which will then bring in more money for the company. • Caribbean routes are new and selling well – as they are selling well‚ the sales will be up on the flights which will bring in more money and more popularity with the customers which will then mean more and more people will use the company rather than their rivals which will then bring in
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SWOT Analysis of Starbucks Strengths Starbucks chooses its customers before its coffee. Howard Schultz’s mantra‚ “staying small while growing big‚” (76) is now the company’s biggest strength- its prime cause of its massive success. Weaknesses The opening hours of Starbucks is not providing 24 hours services to the customers‚ its having only the limited opening hours compared to other competitors . The prices of the product are very much expensive compared to other companies
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Dell Computers1 Introduction Dell Computers was founded by Michael Dell in 1984 and has its corporate headquarters in Round Rock‚ Texas. Michael Dell’s winning idea was to sell computer systems directly to customers‚ allowing him and his company to understand customer needs well and therefore to provide the customer with the most appropriate computing solutions. Dell still practices the direct business model‚ saving time and cost by bypassing retailers and passing on the cost savings to the
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Dell Computer Corporation Dell Computer is maintained and increased their competitive advantage. They want to maintain a low cost position to maximize the value passed on to customers‚ while driving costs lower and lower. They also want to drive aggressive pricing and profitability gain share. Dell wants to always put customers first and remain aggressive about driving improved customer value across all Dell business. Employee support of Product Leadership‚ Customer Experience‚ and Globalization
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On April 22‚ 2003 Page 2 2 INDUSTRY ANALYSIS ..............................................................................................................................3 CURRENT STATUS ....................................................................................................................................6 C URRENT S ITUATION ..................................................................................................................................6 Performance.....
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6Presented by JONATHAN MARTIN DAZA 0798KDSA0409 | | Table of Contents 1. Strategic Role 3 1.1 WWF’s Mission Statement 3 1.1.1 Objectives 3 1.1.2 Goals 3 1.2 WWF’s PEST Analysis 3 1.2.1 Political environment 4 1.2.2 Economic environment 4 1.2.3 Social environment 4 1.2.4 Technological environment 4 1.3 WWF’s SWOT analysis 5 1.3.1 Strengths 5 1.3.2 Weaknesses 5 1.3.3 Opportunities 5 1.3.4 Threats 6 1.4 Strategic Model 6 2. Identifying WWF’s key performance Indicators 6 3. Information Systems
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----------------------------------- Lopito Jan 25‚ 2008 Addidas- You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the
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