10/28/2010 | | Dell Co. Marketing Plan | C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette Executive Summary For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super
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VALUE ADDED CHAIN IN DELL SUBMITTED BY: SIDDHARTHA DAS ROLL NO: 32 BATCH: PGDM (FM) 2010-12 SUBJECT: Project and Infrastructure Management: Financing‚ Implementation and Control Table of Contents Sl.No. | Description | Page No. | 1 | VALUE CHAIN ANALYSIS | 3 | 2 | VALUE CHAIN IN DELL | 4 | 3 | DIRECT SELLING STRATEGY OF DELL | 5 | 4 | COMPONENTS OF DIRECT SELLING STRATEGY | 6 | 5 | ADVANTAGES OF VALUE CHAIN OF DELL | 8 | 5.1 | CONCLUSION | 9 | CHAPTER-1 What is Value
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From 2003 to 2004‚ I was assigned to the Third Marines Field Service Support Group (3d FSSG) Medical Battalion in Okinawa‚ Japan as the company commander for the Headquarter and Support (H&S) Company. Medical battalions are staffed by Navy medical personnel‚ which support Marines in war zones. The H&S company structure included a company commander‚ executive officer‚ division officers and enlisted staff. A lot of people are not familiar with the military terms so I like to use the analogy that a
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It involves differentiating their products and services to be consistent which such markets as the home‚ and home office markets‚ small business‚ medium and large business‚ government‚ education and healthcare markets. In reference to the levels of a product‚ both firms market products and services with the same core benefit or service. However‚ the type of actual and augmented products provided by each firm are the factors that differentiates these two companies making one more profitable than
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Case study on: dell Submitted to: Sir Muzzamil Submitted By: Students INTRODUCTION: The Dell company is one of the world’s top providers of computer products and services to businesses and consumers. This company is the "The state’s biggest revenue generating technology firm". In 1984‚ Michael Dell is the founder of the Dell company. He has the unique idea to sell computer systems directly to the customers. This case study
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Dell Case Study. 1. What is Dell’s strategy? What is the basis on which Dell builds its competitive advantage? Dell’s Strategy: The Company was focused on a simple idea of understanding the need of the customer and efficiently providing the most accurate Product that could satisfy the need. And this was done by direct selling cutting the role of middleman hence bringing a change in the Supply Chain. This meant that Dell knew the desire and need of the customer before any of its competitor
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Dell Mercousur Given how Dell translates its foreign currency financial statements into Dollars‚ how would a falling Brazilian Real affect Dell Mercosur’s financial statement? A country’s falling currency can affect a businesses operation in many ways. Partly its currency helps determine a company strategy and can impact decision making. For instance‚ as a result of the falling real‚ the Chief Financial Officer of Dell Mercosur has to base his strategies depending on the strength or weakness
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world. Later to be known as Dell Computers Corporation and now Dell Inc.‚ this company was founded by this‚ college dropout ‚ Michael Dell in the early 1980’s who started out upgrading hard drives for IBM compatibles. A year of computer upgrades for local businesses the company had grown to a $6 million business‚ at the end of 1985 Dell started offering custom built-to-order machines which caused the company to explode with $70 million in sales. Within five years Dells’ total sales had grown to an
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to introduce something new to your customers. Dell fits this description perfectly. Dell sits at the forefront of the computer industry and exemplifies this innovative approach in its functions of management. As noted in the other factors discussed within this paper‚ the management functions of planning‚ organizing‚ leading and controlling all exemplify the innovative approach of Dell. We all try to live by some type of golden rule. The way Dell incorporates their version of the golden rule
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just some ideas: Dell keep the competitive advantage by bringing assembly and distribution closer to its customers. Dell’s manufacturing‚ logistics and shipping strategies make it possible to customize computers for individual consumers at low cost and for low price. Days of inventory. Dell days of inventory is 7.11 in 2000 and 5.73 in 2001. These incredible numbers allows it to pass on component price declines faster than anyone else in the industry. Lean inventories help Dell benefit from falling
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