2013) Therefore a manager is responsible for ensuring that all of this happens accordingly. Michael Dell the founder and Manager of Dell computers perfectly shows all of these skills. Dell computers are a multinational computer trading company that was first established back in 1984. Dell develops‚ sells‚ repairs and supports computers and their related products and services (Dell‚ 2013). Michael S. Dell the creator of this business used his impressive entrepreneurial skills along with his fascination
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Dell Case Study The case study gives an outlook at Dell’s management and operation procedures which are used to operate and structure the company efficiently. The key points are: • Dell’s business plan was to sell good quality hardware at a low cost directly to the customer‚ allowing them to have a tailored Desktop that met their personal requirements; this was done by allowing customers to choose options from a list of components and specification which were then assembled to order
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Mission and Strategies Mission: Dell is a company leader in delivering the latest technology in computer systems to customers‚ and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service. (1) Strategy: Dell combines direct customer model which is our initial goal‚ with relevant technologies and solutions
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Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers
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multinational Dell Inc. was founded in 1984 by Michael Dell out of his college dorm room under the name of PC’s Limited. Dell wanted to provide personal computers that were built to order. At the time most computers that were available were stock. If someone wanted a custom designed computer they would have to assemble the components themselves. Dell was not the first to pursue the build to order idea‚ but he was the first to make it successful. In 1988‚ Pc’s Limited became the Dell Computer Corporation
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a large market share from existing competitors in the market. By using the direct model strategy‚ Dell is using a different approach to woo the Chinese consumers. Dell ’s Just-In-Time (J-I-T) inventory keeps inventory costs to a minimum. Companies like China ’s market leader Legend (local Chinese PC)‚ Lenova ‚ recently purchased IBM Hardware Business outside China ‚ they are beginning to move to Dell ’s J-I-T model‚ selling direct to their corporate customers. A barrier to entry in China is dealing
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case and value propositions reduces the competitive advantage in this highly price sensitive industry. The advent of internet based information system has also enabled utilizing different or new resources in the operational model development that weren ’t exposed to the original business strategy. Dell ’s business strategy has been differentiation through low cost‚ speed of delivery‚ and customer service by integrate logistics‚ manufacturing‚ distribution‚ inventory management. Dell ’s SCM strategy
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Analysis of Dell Online Introduction: 1) In July 1996‚ Dell Computer had launched its online website‚ www.dell.com 2) Dell also developed Premier Pages‚ online interfaces with its key corporate accounts. Story of Dell: * In 1985‚ Dell shifted it’s company’s focus to assembling its own brand of PCS & business grew dramatically with $70 million(Rs.364 crores) in sales at the end of the 1985. * Dell’s success continued through 1992‚ until in 1993‚ it faced an operating loss
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serve. Financial position: As of 2010‚ Forbes estimates Dell’s net worth at $13.5 billion. Net Income $1‚433 million in 2009 Major competitors: Major competitors of dell are 1Apple 2Hewlett-Packard(HP) 3IBM 4Samsung 5Sun Microsystems 6Gateway 7Lenovo 8Sony 9Acer 10Toshiba 11.Asus 12.Hcl 13.Lg SWOT Analysis of Dell Computer Strengths Dell’s Direct Model approaches of enables the company to offer direct relationships with customers such as corporate and institutional customers. Their
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7 Solution outline p. 8 Case comprehension Dell Computer Corporation was founded in 1984 by Michel Dell‚ as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles. Within a year‚ Dell introduces its first own-design computer system and in 1989‚ the company introduces its first laptop. The first laptop introduced did not live up to the Dell standards‚ and was therefore taken off the market again. Dell had to solve the problem of balancing the production
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