main objective of Dell is to produce the low price and profitable notebook for the customer. For Dell Company‚ all the prices that they sell are posed to the internet and they usually based on the e-commerce market. The main reason for successful pricing strategy is having a reasonably accurate idea of supply and demand. Too high a price and demand fall as less buyers purchase the product. Too low a price can increase volume of sales but reduce margins profit. So‚ Dell has aimed for the
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10/28/2010 | | Dell Co. Marketing Plan | C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette Executive Summary For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super
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DELL’s Working Capital 1. How was Dell’s working capital policy a competitive advantage? Dell has achieved low working capital by keeping its work-in-process and finished goods inventory very low. The competitive advantage Dell achieves from this is that its inventory is significantly lower than its competitors‚ it does not require large warehouses for stocking the inventories and Dell is also able to adapt the fastest to technology changes in the components. The competitors would find it
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2007‚ Dell’s ROE exceed ROA by 60%‚ which means the high returns to investor are based on use of leverage. In contrast‚ Dell’s debt to equity ratio is much higher than HP’s debt to equity ratio. This means HP’s returns to investor are more solid than Dell. P/E ratio (weakness) The stock market is pessimistic about Dell’s future earning ability. This is due to the recession in 2008. Dell’s major business is selling computer and accessories‚ in the recession consumer tends to spend money on life essential
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[pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.
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Identification of Customers‚ Markets‚ Products‚ Competitors Dell Computer Corporation was established in 1984 and today ranks among the world ’s largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct‚ toll-free technical support and next-day‚ on-site service. The company designs and customizes products and services to end-user requirements‚ and offers an extensive
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dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft developed their operating system to be compatible with any hardware created by any computer company such as Dell‚ HP‚ Sony‚ IBM‚ etc. Consequently‚ Apple’s operating system only worked with Apple’s proprietary hardware. With the release of Apple’s iPod in 2001‚ the iPhone in 2007‚ and most recently the iPad in 2010 the company is headed to be a worldwide competitor
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www.dell.com Dell’s Higher Standard To the Global Dell Team: Dell’s success is built on a foundation of personal and professional integrity. We hold ourselves to standards of ethical behavior that go well beyond legal minimums. We never compromise these standards and we will never ask any member of the Dell team to do so either. We owe this to our customers‚ suppliers‚ shareholders and other stakeholders. And we owe it to ourselves because success without integrity is essentially meaningless
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Dell Case Analysis 1. Perform a STEEP analysis to understand the general environment facing Dell? Social: Dell’s social effect is determined by the regions they operate in (Europe‚ North and South America‚ The Middle East‚ Asia and Africa). Their specific accounts vary from region to region. The one thing these markets have in common is that the globule trend is moving towards mobile computing. Technology: Dell needs to create a new image for their product. They need to harness the
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This semester we chose to develop a Six Sigma analysis on the manufacturing process of computers at Dell‚ Inc. Our goal was to take the manufacturing process currently in place for the production of laptops and desktop PCs and maximize quality‚ efficiency‚ and the longevity of the computers. Historically‚ Dell has been known as an industry leader in supply chain management. They have been credited with developing supply chain processes that have come to be recognized as some of the most innovative
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