Case Study: Dell‚ Inc. 1. History of the company. In 1983‚ Michael Dell started his own business while in college. The company he started was PC ’s ltd.‚ which was the forerunner to Dell Inc. today. Dell started his business with a simple concept which is made to order computers. The computers were to be direct sales to consumers. Dell maximized his profits by bypassing distributors and retailers. Although he his product was sold by retailers he soon took the product out of the stores and
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COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability
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used by companies to ‘Attract and Retain Customers’. A survey and subsequent analysis to determine the effectiveness of the strategies already being used by companies and how they can be further improved is also to be discussed. Justification Dell India‚ has recently become the market leader in the PC market in India. We feel that this is a result of Dell India being successful in attracting new customers and retaining current customers. As market leaders Dell will now have to focus even more on these
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dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft developed their operating system to be compatible with any hardware created by any computer company such as Dell‚ HP‚ Sony‚ IBM‚ etc. Consequently‚ Apple’s operating system only worked with Apple’s proprietary hardware. With the release of Apple’s iPod in 2001‚ the iPhone in 2007‚ and most recently the iPad in 2010 the company is headed to be a worldwide competitor
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offered by Dell to consumers include printers‚ corporate desktops‚ notebook and workstation systems‚ software and peripheral products‚ and consumer desktop and notebook systems. The company carries various types of printers ranging from all-in-one printers for consumers to multi-function and color lasers for corporate workgroups. Its printer product line comes with a number of features that focuses on lowering the total cost of printing for customers. Some of these features include the Dell Ink Management
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Introduction Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computers and other computer-related products. Based in Round Rock‚ Texas‚ Dell employs more than 76‚500 people worldwide as of 2009[update]. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008[update] it held the second spot in computer-sales within the industry behind Hewlett-Packard. The company currently sells personal
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A Treasure of a Lifetime There are many great gifts that I have received in my life blessed and beyond words. The foremost greatest gift that stands out to me the most is my son. I don’t just look at this gift as just a gift; I look at it as a blessing and a true gift from God. Each and every day I wake up I am thankful for my son. I try my best to enjoy and cherish every moment that we have together every day. Not everyone that wants children can have them so not only do I cherish every moment
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Michael Dell founded Dell in 1984 at the age of 19. Steve Jobs and Steve Wozniak designed Apple Computer on April 1‚ 1976. As both companies continue to grow they have contributed to a wide impact on competiveness and efficiency towards strategic goals. Dell Computer Corporation is one of the most visible success stories in the computer market. By selling personal computers directly to customers over the Internet‚ offering a build-to-order sales system‚ and then linking suppliers‚ workers‚ managers
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www.dell.com Dell’s Higher Standard To the Global Dell Team: Dell’s success is built on a foundation of personal and professional integrity. We hold ourselves to standards of ethical behavior that go well beyond legal minimums. We never compromise these standards and we will never ask any member of the Dell team to do so either. We owe this to our customers‚ suppliers‚ shareholders and other stakeholders. And we owe it to ourselves because success without integrity is essentially meaningless
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Report on Dell Marketing Dell Marketing Introduction Dell Inc is a multinational information technology corporation based in Texas‚ United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world‚ and bearing the name of its founder Michael Dell‚ it employs more than 96‚000 people across the world. Dell has grown by inorganic and organic means since its inception. Some of the notable mergers and
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