"Dell customer segmentation" Essays and Research Papers

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    hp vs dell

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    Introduction Computer/Technology Industry The computer/technology industry has many key players with two of the major competitors being Dell and HP. The computer industry has come a long way since its first inception with the invention of Electronic Numerical Integrator and Computer in 1946. This industry is comprised of many items such as computers‚ monitors‚ printers‚ scanners‚ mainframes‚ servers‚ electronic computer components‚ networking and workstations to name a few. The industry started

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    Dell Swot Analysis

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    Introduction Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computers and other computer-related products. Based in Round Rock‚ Texas‚ Dell employs more than 76‚500 people worldwide as of 2009[update]. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008[update] it held the second spot in computer-sales within the industry behind Hewlett-Packard. The company currently sells personal

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    Dell Value Chain

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    VALUE ADDED CHAIN IN DELL SUBMITTED BY: SIDDHARTHA DAS ROLL NO: 32 BATCH: PGDM (FM) 2010-12 SUBJECT: Project and Infrastructure Management: Financing‚ Implementation and Control Table of Contents Sl.No. | Description | Page No. | 1 | VALUE CHAIN ANALYSIS | 3 | 2 | VALUE CHAIN IN DELL | 4 | 3 | DIRECT SELLING STRATEGY OF DELL | 5 | 4 | COMPONENTS OF DIRECT SELLING STRATEGY | 6 | 5 | ADVANTAGES OF VALUE CHAIN OF DELL | 8 | 5.1 | CONCLUSION | 9 | CHAPTER-1 What is Value

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    Apple vs Dell

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    dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft developed their operating system to be compatible with any hardware created by any computer company such as Dell‚ HP‚ Sony‚ IBM‚ etc. Consequently‚ Apple’s operating system only worked with Apple’s proprietary hardware. With the release of Apple’s iPod in 2001‚ the iPhone in 2007‚ and most recently the iPad in 2010 the company is headed to be a worldwide competitor

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    Dell - Direct Marketing

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    BRIEF SUMMARY The desire to unseat its closest rival Hewlett-Packard in market share war in Australia has driven Dell dramatic change in the service strategy. Dell was successful by selling machines directly to customers – mostly business – by phone or over the internet. However‚ some analysts believed that its new strategy of selling through retailer is an uphill struggle (Koenig‚ 2008). As Barry Jaruzelski‚ a partner at the consulting firm Booz & Company said: “Now that so much of the market is

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    Dell Case Study

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    Dell 1. Introduction Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 110‚000 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the third largest PC

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    Dell Six Sigma

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    This semester we chose to develop a Six Sigma analysis on the manufacturing process of computers at Dell‚ Inc. Our goal was to take the manufacturing process currently in place for the production of laptops and desktop PCs and maximize quality‚ efficiency‚ and the longevity of the computers. Historically‚ Dell has been known as an industry leader in supply chain management. They have been credited with developing supply chain processes that have come to be recognized as some of the most innovative

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    Dell Strategic Management

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    Strategic Management Perspective Maris G. Martinsons Dell Computer is arguably the most successful business among those established within the last twenty years (Microsoft just misses qualifying under this timeframe). As I have stated recently in different venues‚ I believe that this company provides a classic example of how the principles of strategic management have been used to translate an innovative vision into a successful and sustainable enterprise. Dell Computer has also realized tremendous benefits

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    Dell Code of Conduct

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    www.dell.com Dell’s Higher Standard To the Global Dell Team: Dell’s success is built on a foundation of personal and professional integrity. We hold ourselves to standards of ethical behavior that go well beyond legal minimums. We never compromise these standards and we will never ask any member of the Dell team to do so either. We owe this to our customers‚ suppliers‚ shareholders and other stakeholders. And we owe it to ourselves because success without integrity is essentially meaningless

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    Dell Executive Summary

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    used by companies to ‘Attract and Retain Customers’. A survey and subsequent analysis to determine the effectiveness of the strategies already being used by companies and how they can be further improved is also to be discussed. Justification Dell India‚ has recently become the market leader in the PC market in India. We feel that this is a result of Dell India being successful in attracting new customers and retaining current customers. As market leaders Dell will now have to focus even more on these

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