Summer Internship Project Report on To study Kara wet wipes market in the service industry By Mahipal Singh Mehra A0102211045 MBA – M&S Class of 2013 Under the
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MODULE 3: MARKET SEGMENTATION AND POSITIONING Lecture - 5 FAQS (FREQUENTLY ASKED QUESTIONS): Ques 1 Define Market Segmentation Ans 1 Market segmentation is the process of identifying distinct groups and or sub groups of customers in the market‚ who have distinct needs‚ characteristics‚ preferences and/or behaviors‚ and require separate product and service offerings and corresponding marketing mixes. “Market segmentation can be defined as the process of dividing a market into distinct
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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suppliers and customers. ERP can be a vital component in controlling complex supply chains and in the fast developing world of e-business and B2B electronic exchanges. Dell Computer’s success in reducing inefficiencies establishes it as a model for many other companies. The Dell Model Dell’s success is based on realizing the strategic power of the supply chain. The core of the Dell model is to deal directly with and sell directly to the customer‚ and build products to order. Dell collapses the
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of why adjusting entries must be made. Example 1. A customer purchases items on account for the amount of $500. When the sale is first made the company records this transaction in sales and accounts receivable. Let’s just say it’s the end of the month and the customer pays $250 on the amount she owes. The company must then make the adjusting entries to show that not only did they receive the money‚ but to show that the customer paid. An adjusting entry for the $250 will be made to CASH and
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The background and history of Dell began in 1984 with Michael Dell as the founder which has been known as the most innovative entrepreneur for marketing computers. Dell began his adventure with computers in 1983 by selling PC components out of his college dorm room at the University of Texas. He bought RAM chips and disk drives for IBM PCs at cost from dealers and resold them in newspaper and magazine ads for 10-15 percent below regular cost. One year later he was already running sales of $ 80‚000
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Dell is a diversified information technology providers and partners directly to customers cover a wide range of global products and services. Dell in “Fortune” magazine “America the most appreciated companies” rankings‚ and ranked No. 1 in “Global most appreciated companies” rankings‚ ranked third. Dell commitment to provide our customers design‚ build and deliver innovative customized based systems in order to provide customers with outstanding value. Spanning over 20 years‚ the company has always
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Dell – Supply Chain Management Case Study 1 Case Contents 1. Introduction......................................................................................................2 2. Dell – Company Overview ...............................................................................2 3. Dell Products and Services .............................................................................3 4. Dell – Key Facts ................................................................................
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Summary: The purpose of writing this is to demonstrate the effectiveness of the Dell Inc. In the computer industry. Dell is the leading brand in the computer industry around the globe. Dell is registered as a private company under New York stock Exchange. It was founded by Michel Dell in 1984 at the age 19. This company is primarily deals in the computer systems‚ Accessories and Information technology services. Dell Inc. is famous around the globe for its effective Business plan. This writing is
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DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
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