IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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ISSUES AND CHALLENGES OF SUPPLY CHAIN MANAGEMENT IN INDIA M.VENKATA RAMANA REDDY1 & N.V.S.RAJU2 1 G.Narayanamma institute of Technology and science for women‚ Shaikpet‚ Hyderabad-08 2 Department‚ J N T U‚ Jagityal‚ Karimnagar dist‚ Andhra Pradesh Abstract- Despite the extensive research carried out in the area of supply chain management (SCM) all over the world‚ SCM practices have not yet been well adopted in developing countries like India. This paper highlights the present issues and challenges
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Pro-forma A Background Information As an overview Hewlett-Packard (HP) is a technology company that operates worldwide‚ the main image they portrait of themselves is that they explore how technology and services can help people and companies address their problems and challengers‚ and realise their possibilities‚ aspirations and dreams. HP have stated on their website that (1) they apply new thinking and ideas to create more simple‚ valuable and trusted experiences with technology‚ continuously
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using personal computers on our desktops since the early 1980s. The so-called "portable" computers followed‚ but true laptop computers were not made until the late 1980s. They had limited functions and were not standardized until the Microsoft Windows 95 operating system in 1995. Since then‚ laptop manufacturers have been refining laptop components to make them more portable yet still usable and comfortable. T ypes * Each of the two main categories of desktop computer and laptop computer is
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ENG4088M SUPPLY CHAIN MANAGEMENT SEMESTER 1‚ 2010-2011 COURSEWORK TOPIC: ANALYSE AN EXISTING SUPPLY CHAIN ACTIVITIY IN A PARTICULAR ORGANIZATION AND SUGGEST THE IMPLEMENTATION OF NEW PRACTISES OR MODIFICATION OF CURRENT PRACTICES TO IMPROVE THE PERFORMANCE OF THE SUPPLY CHAIN. CASE STUDY: COCA-COLA BOTTLING COMPANY OBJECTIVES: The main purpose of this report is to suggest the implementation of new practices and also to modify current practises to improve the performance of the supply chain in the
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Supply Chain Management at Nestle TABLE OF CONTENTS Summary 03 1: What is Supply Chain? Aspects and Management of Supply Chain 04 2: Why Sustainable Supply Chain is Important for a Good Business 06 3: Supply Chain Management at Nestle 07 4: Recommendations 09 5: Conclusion 10 References 12 Appendices 13 Summary The report aims at highlighting the meaning‚ importance and key aspects of supply chain management of any company
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trends of supply chain management in the pharmaceutical industry. Basically supply chain management touches every function of the business such as: marketing‚ sourcing‚ manufacturing‚ logistics‚ inventory management‚ information technology‚ and customer relations. The main purpose of supply chain is to satisfy customer needs and to generate business profits‚ but for pharmaceutical industry supply chain management is way more complex than that. The key drivers for a pharmaceutical supply chain excellence
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Information Systems in Supply Chain Management ------------------------------------------------- ------------------------------------------------- Chao Hsuan‚ Liu (41845491) ABSTRACT Information systems (IS) for the supply chain management have become critical tools for synchronizing information among the customers and suppliers of a supply chain (McLaren et al.‚ 2004). Moreover‚ the supply chain concept has become a concern because of global competition and increasing customer demand. Thus
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Key Supply Chain Issues The economic collapse has had at least one affirmative impact: It forced corporations to take a concentrated check at their supply chain‚ inquire some of their suppositions‚ and pluck out key incompetences. In a paradigm‚ unplanned decisions to source cheap-price products from states with the smallest labor cost since they may no longer make sense when the long-term amplifies in haulage rates‚ risks of interruption‚ and weeks of inventory in the pipeline are factored into
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