"Dell direct marketing case study" Essays and Research Papers

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    Case 6 Dell Inc

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    Case 5:"Dell Inc. in 2008: Can it Overtake Hewlett Packard as the World Leader in Personal Computers?"   Question 1: a. 1992: Michael Dell becomes the youngest CEO of a Fortune 500 company at age 27b.   b. Michael Dell has been the key factor for Dell‚ Inc. growing into the corporation it is today. In my opinion‚ his top 5 key strengths that helped Dell‚ Inc. grow include:   1. Competitive nature 2. Foresight & Vision 3. Willingness to take risks 4. Aggressiveness 5. Ability to execute   c. 5 Tasks

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    future. Lastly‚ the threat of substitutes was low but growing. Consumers were becoming reliant on PC’s as they became commodities but new technologies such as laptops‚ PDA’s‚ and smartphones among others were slowly emerging. Business Model Although Dell sold to a diverse range of customer segments‚ they generally targeted the

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    Dell

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    The strategy Dell currently implements is the cost leadership and maximizes the operational efficiency. This strategy is accomplished through the low cost to reach the low price product and service to obtain the larger market share in order to generate more profit. On the other hand‚ Dell attempts their excellent supply chain model to control their inventories in low level and maintain the high quality production. Moreover‚ Dell motivated their employees to be nimble atmosphere to deal with unexpected

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    Abdullah Coskun MQM 385 – Section 6 DELL The Personal Computer Industry The personal computer industry is a very highly competitive industry. There are many companies out there that are manufacturing personal computers. IBM launched its first PC in the year 1981and in two years was able to hold 42% of the market. As demand for IBM PC’s went through the roof‚ many other competitors started entering the market. Most of these companies relied on resellers and retailers to reach their consumers

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    Dell was the first mover with its business-to-customer model and internet sales and services since Dell reinvented the value chain for PC industry. Although China would become the second largest PC market after US‚ Dell’s decision of positioning in this market was very crucial. Direct selling of business-to-customer model through the Internet! Does this create competitive advantage in China like it did in USA and Europe? If not what should Dell do to expand Chinese operations? If so what should Dell

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    Dell

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    years‚ Dell Inc. has been on a long‚ hard journey‚ experiencing quite a lot of ups and downs. Dell has had several rivals throughout the years such as Hewlett-Packard(HP)‚ Acer‚ Gateway‚ Sony‚ Asus‚ Lenovo‚ IBM‚ MSI‚ Samsung‚ and Apple. Micheal Dell‚ at the age of 19‚ “started the company that would dominate the industry. The computer whiz had $1‚000 and a novel idea: to eliminate the retailer and sell directly to the consumer.”(1). IBM computers were selling at $3‚000 in stores and Dell had realized

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    Running head: FRESH DIRECT CASE STUDY Fresh Direct Case Study School COMPANY NAME/WEBSITE/INDUSTRY Company Name: FreshDirect Website Address: http://www.freshdirect.com Industry: Online Grocery BACKGROUND/HISTORY FreshDirect is an online grocery launched in 2001 that offers shopping and delivery services to around 300 zip codes in the tri state area of New York (www.freshdirect.com). The current CEO of FreshDirect is Mr. Jason Ackerman‚ who is also a cofounder of

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    DELL

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    1996 profit margin of 5.1% remains constant‚ profits will fund $405 million of the additional assets. Dell would require additional funding of $315 million.  1996 Profit Margin: Net profit/sales = 272 000 000 / 5 296 000 000 = 5.136% 2) The second liability assumption is that liabilities remain at 1996 sales ratios. With this assumption‚ Dell has excess capital of $217 million. This is consistent with the adjusted sustainable growth calculations

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    study of marketing cases

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    1. What is diversifiable risk? It is a part that can be eliminated by diversification . 2.What is preferred stock? Stock with dividend priority over common stock‚ normally with a fixed dividend rate‚sometime without voting rights. 3.What is risk premium? The excess return required from an investment in a risky asset over that required from an risk-free investment. 4.What is principle of diversification? Spreading an investment across a number of asset will eliminate some‚ but not all‚of the

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    Dell

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    Q. 1) Describe how Dell (case 1‚ pp. 143-145) has influenced visibility‚ consumer behaviour‚ competition‚ and speed through the use of ICT in its supply chain. [Answer in 100 words] - > Dell is known for its hyper-efficient supply chain system‚ which has been made possible through effective use of ICT: * Just-in-time operation was made possible through constant vigil on available stock‚ communication with supplier and regular demand forecasting * Consumers were able to track their order

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