Matching Dell 1. Describe Dell’s strategy. 2. What are the key trade-offs involved in Dell’s strategic positioning? One trade-off is Dell’s strategic positioning of personalized computers refrains it from the benefits of supply-side economies of scale. The personalized products and customer-centric services mean higher cost. The other trade-off is that Dell loses sales opportunities to a variety of distributors by focusing on direct sales. Although the strategic positioning of direct sales can cater
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Dell Case Study. 1. What is Dell’s strategy? What is the basis on which Dell builds its competitive advantage? Dell’s Strategy: The Company was focused on a simple idea of understanding the need of the customer and efficiently providing the most accurate Product that could satisfy the need. And this was done by direct selling cutting the role of middleman hence bringing a change in the Supply Chain. This meant that Dell knew the desire and need of the customer before any of its competitor
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------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors‚ retailers or wholesalers. Therefore - ’direct’ in the sense that the deal is done directly
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presenting to a class‚ you would be more formal and informative. Dell Hymes ‘speaking model’ is and effective and precise method to use when considering elements of communication‚ and planning speech. Even using specific components alone can be useful to everyday communication. It’s effectiveness is displayed through it usefulness in all elements of communications‚ whether it be a business meeting or dinner with friends‚ the model directly relates to the different elements that help us communicate
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COMPANY PROFILE Dell Inc. REFERENCE CODE: 8E2C53C7-29AC-4848-9511-9B752758E3B4 PUBLICATION DATE: 31 Oct 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Dell Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.......................................................................................
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Department of Information and Technology In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration – Marketing & Sales At AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH
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Case study on: dell Submitted to: Sir Muzzamil Submitted By: Students INTRODUCTION: The Dell company is one of the world’s top providers of computer products and services to businesses and consumers. This company is the "The state’s biggest revenue generating technology firm". In 1984‚ Michael Dell is the founder of the Dell company. He has the unique idea to sell computer systems directly to the customers. This case study
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computer to themselves ‚ they have revolutionized the way how the PC market sales are made . The major competitors such as HP and IBM‚ are trying to predetermine based on market studies what customers want ‚ and then produces computers for stock‚ while Dell lets customers decide what components they want in their computer. Customers ordering via the telephone or ‚ increasingly ‚ via the Internet. In doing so‚ avoid Dell intermediaries becomes more cost carriers. Where competitors more trying to focus
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Business Applications Supply Chain Management How Dell company managed its supply chain Done by student: Rawan Nizar Al-Am Class : C3 Semester : F12 svuonline.org @E-mail : Rawan_35554 Submission Date : 01-06-2013 Work Submitted to : Dr. Bassam Badran Table of Contents Dell’s process to improve its supply chain 3 Upstream‚ Downstream and internal of supply chain 3 Participatory actions 3 How to keep a supply chain active in Dell 4 References 4 Dell’s process to improve its
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Recommendations (1) Dell has to keep their simplicity into business models instead of creating it in complete way. (2) Dell should take serious consideration about their customer service in online marketing platform‚ not only providing many kinds of user engagement but they have to maintain it as well. (3) Dell should be more creative into their design features customization to attract more customers. Strengths 1. Good business model 2. Low inventory cost 3. High market shares 4. Customizable
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