ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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In 1993‚ after enjoying continuous explosive growth for 10 years‚ Dell absented from the portable computer market because of its informality in product development. Though delivered several successful products with a free-wheeling development structure in the early nineties‚ the company suffered from the inconsistent process and the unpredictable result. Several other problems involved the depressing performance in the retail market‚ the lack of capable senior management and early setback in portable
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payments‚ check availability of supplies‚ automatic reordering of supplies through shared systems‚ track order progress‚ collaborative demand planning and forecasting. I have mention about few implementations which regards to e procurement and activities. Different types of e-marketing method which coles use to compete with other retain giants such as Woolie ‚ different techniques have been used in my selected organization and how electronic communication to differentiate products and services. Finally
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Introduction to E-Commerce Electronic commerce‚ commonly known as e-commerce‚ eCommerce or e-comm‚ refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However‚ the term may refer to more than just buying and selling products online. It also includes the entire online process of developing‚ marketing‚ selling‚ delivering‚ servicing and paying for products and services. The amount of trade conducted electronically has
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strengths to bless others." Love is the strongest motivating force. Apple Strategy - pg-1‚ apple computers sales When your passions and strengths are focused on providing the best value possible to others‚ then you have found your sweet spot. Let see how Dell and Apple have embraced their respective sweet spots: [pic]
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significant over-capacity. In the face of the challenges presented to us‚ we must determine if Ford should embrace the direct business model which utilizes “virtual integration” that has driven Dell to become a clear leader in their industry. Further‚ if we chose to utilize “virtual integration” based on the Dell model‚ we will need to develop and implement significant changes in the some of our most fundamental supply chain operations. In addition‚ we must determine how Ford should utilize emerging
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Summary of Dell Computers Value Chain Analysis Primary Activities Inbound Logistics Here goods are received from a company’s suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier‚ where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position‚ Dell would collaborate with it
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Project Report On PROCUREMENT AND SOURCING: Contribution to the supply chain Submitted By Zohaib Rauf (Reg. :MBA -13409) Hasnain Haider (Reg. :MBA -5871) Supervisor Dr. Masood JANUARY 20‚ 2009 For the subject: Supply Chain Management Class ID: 5055 Timings: Monday / Thursday 3-6 pm 1|P a ge Letter of Transmittal July 8th‚ 2009 Dr. Masood‚ Project Supervisor‚ Iqra University Dear Sir: We are submitting our report on “Procurement and sourcing: contribution to
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Management: Dell Value Chain Activities Analysis INTRODUCTION According to Porter the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company.(ivythesis‚2009) Dell’s value chain is one of a kind‚ they outsource all there components across the world and then assemble and sells it directly to the customers. Dell works in a
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Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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