Dell – Supply Chain Management Case Study 1 Case Contents 1. Introduction......................................................................................................2 2. Dell – Company Overview ...............................................................................2 3. Dell Products and Services .............................................................................3 4. Dell – Key Facts ................................................................................
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Executive Summary Statement of the Problem Dell‚ Inc. (Dell) is in the personal computer (PC) industry‚ and is ranked within the top 3 companies of the PC market segment. Despite ranking second in computer sales during 2008‚ Dell has decided to analyze a potential investment for a new technology that creates a permanent personal picture or message on the laptop casing. This laser etch‚ Monet technology‚ is provided by a small company in France for $10 million (technology rights). The proposed
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1. Why did Dell decide to invest in Brazil? Dell decided to invest in Brazil because of its strategy to expand internationally. Dell had operations in many countries but did not have any manufacturing plants in Latin America‚ which was the fastest growing market for computers. Brazil was the ideal place for its manufacturing plant in Latin America because it presented a huge potential market for Dell since it was Latin America’s largest country with over 170 million people. Dell felt that the
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“Soul of Dell” was created Kevin Rollins was serving as the Senior Vice President of strategy and noticed Dell had a culture that needed to be changed. This culture was‚ “created a culture of stock price‚ a culture of financial performance‚ and a culture of ’what ’s in it for me? ’ throughout our employee base" (Zellen‚ 2004). Between Rollins and Michael Dell the “Soul of Dell” was created. This is now the corporate philosophy for Dell and has been since 2000. The purpose of The Soul of Dell is to
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Running Head: EXTERNAL ANALYSIS OF APPLE‚ INC. APPLE‚ INC. External Analysis of Apple‚ Inc. Aaron Nance‚ Jeanette Odetola‚ Zuaibar Rashid‚ and Rachel Rozo Strategic Management MGMT 4340 FALL 2012 Dr. Uche Nwaubeze University of Houston‚ Victoria TABLE OF CONTENTS 1. EXECUTIVE SUMMARY……………………………………………………………….. 3 2. COMPANY HISTORY…………………………………………………………………... 2.1 Background…………………………………………………………………………. 2.2 Purpose of this study ……………………………………………………………… 3. EXTERNAL ANALYSIS ………………………………………………………………
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The background and history of Dell began in 1984 with Michael Dell as the founder which has been known as the most innovative entrepreneur for marketing computers. Dell began his adventure with computers in 1983 by selling PC components out of his college dorm room at the University of Texas. He bought RAM chips and disk drives for IBM PCs at cost from dealers and resold them in newspaper and magazine ads for 10-15 percent below regular cost. One year later he was already running sales of $ 80‚000
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obtenida referente al caso “Dell en China: Replanteamiento Estratégico” y a un análisis previo utilizando el modelo de las 5 fuerzas de Michael Porter. La industria de computadoras personales en China es un mercado atractivo debido al alto crecimiento que tiene este país con respecto a la tecnología‚ Internet y los dispositivos informáticos. “Dell‚ es la empresa más grande del mundo en la venta de computadoras”‚ y logro incursionar a este mercado desde 1995. Cabe señalar que Dell logro entrar a este mercado
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TEAM FINANCIAL ANALYSIS PROJECT SIC Code 3571 – The Electronic & Computers Industry Overview The electronic & computers industry consists of hardware‚ software‚ service and an endless array of products‚ our team chose to narrow the research to PC’s. Including as well computers and computer storage devices such as: DVD drives‚ and computer peripheral equipment‚ such as printers and scanners; communications equipment (wireless telephones and telephone switching equipment) and some others
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How and why did the personal computer industry come to have such low average profitability? The PC industry has started to develop fast in the 80 ’s when IBM launched its first PC series and later on when numerous small companies entered the market. PC is a new product and companies had to create the demand to it from the scratch. We shall apply the Porter ’s 5 Forces model to examine the PC market and see how forces of competition influence the profitability of the market players. (See Appendix
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Procurement Department and its role in Dell Inc. Firstly‚ I would mention what is the general meaning of procurement. Procurement is an act of obtaining or buying goods or services. Leaning on this definition‚ we can realize that the proces also includes preparation and processing of a demand as well as the end receipt and approval of payment. Procurement is often part of a company’s strategy because the ability to purchase certain materials that will determine if operations will continue (Administrative
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