WTE 365 EXTERNAL MARKETING ENVIRONMENT NAME: MUFIDA BINTI MAHDZIR CLASS: AS 117 5A NO MATRIC: 2012649196 LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM CONTENTS title pages introduction 1 Social factor 2 Demographic trend 3 Economic condition 3-4 Technology changes 4 Political and legal 4 competition 5 conclusion 6 references 7 INTRODUCTION The marketing environment represents a mix between the internal and external forces which surround an organization
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Ryanair and the External Environment Executive summary This report explores Ryanair’s domain in relation to the external environment and outlines the concerns for the company within these sectors. The environmental uncertainty of Ryanair is dealt with and ways in which it can adapt to this uncertainty are outlined. This report also explores possible strategies for minimizing environmental uncertainty for the organisation. 1. Ryanair’s domain in relation to the external environment and sectors of
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this work is to explore the HRM practices at Dell Computer Corporation and their contribution to the success of this company. A SHORT HISTORY OF DELL COMPUTER CORPORATION Dell is a leading computer maker that offers a broad range of product categories‚ including PCs‚ desktop computers‚ software and peripherals‚ servers and networking services and storage. The company headquarters is located in Round Rock‚ Texas and was founded in 1984 by Michael Dell on a simple concept: by selling computer systems
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Analysis of the External Environment of Business In today’s highly competitive market‚ businesses must be aware of the environment in which they operate and the external factors that influence them. These factors can affect the main internal factors of the business and its objectives or marketing strategies. The external environment is rarely stable and many of the external forces can change quickly and dramatically and are usually beyond a firm’s control. Although some external factors can
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choice in mind‚ describe the key external environmental factors that have led to the product provider’s success‚ and identify and discuss the changes you think may affect the product in the future. CONTENTS Business organization in external environment.............................1 History of Toyota................................................................ 1 The economic environment factor............................................2 The political environment factor........................
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Assignment 2: External and Internal Environments Business 499 Zavier Pyles Professor May January 30th‚ 2013 Vroom Vroom! This is the welcomed sound that automobile owners and manufacturers like to hear. It is the sound of completion‚ success‚ and satisfaction. But what happens when this sound is drowned out by weakened profits‚ customer dissatisfaction‚ and industry weakness? In comes the government bailout of the automobile industry. In recent years‚ 2008-2010‚ Ford‚ GM‚ and Chrysler
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External environment appraisal • Introduction and characteristics • Environmental sectors o Market o Technological o Supplier o Economic o Regulatory o Political o Socio cultural • Environmental scanning [pic] What is environment? ← It is the surroundings‚ external objects‚ influences or circumstances under which someone or something exists ← It is the aggregate of
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External Environment: Opportunities and Threats for JetBlue Airway Societal environment After September 2001‚ air travel decreased sharply and major airline companies had lost the money. This makes those airline companies to increase the debt by tapping their credit lines and/or issuing bonds. These actions were vital to help the carriers survive the dramatic decline in passenger levels and fares‚ and the sharp increase in losses‚ but left most of the major airlines burdened with huge debt
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Introduction This essay will analyse the organisation Subway’s internal and external environments and their impacts on this organisation. This will include a swot analysis on resources and capabilities which are a part of the internal environment and on customers‚ suppliers‚ competitors‚ pressure groups‚ economic‚ political‚ technological‚ natural environment and emerging trends in the external environment. “A SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses‚ and
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Module 2 Understanding the external environment Task 1: Summarise the attractiveness of the industry. 1a) Identify the industry‚ product segments and value chain. The industry is the coffee industry. Coffee is one of the most valuable traded commodities in the world. In the volume of coffee trade there is 90% trading in green bean from producer countries and 10% trading in manufactured coffee. Consumption of coffee grow low in the world. Since the early 1980s‚ only ther growth only 1.2% annually
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