Date of submission: 20-09-2012 RETAIL LOCATION Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex‚ costs can be quite high‚ there is often little flexibility once a location has been chosen‚ and the attributes of location have a strong impact on a retailer’s overall strategy. In India‚ most retailers prefer to own the property rather than avail of the desired property
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Q. What is meant by Plant Layout? Discuss the principles and different methods of Plant Layout. Answer: What is Plant Layout……………………? Plant layout refers to the arrangement of physical facilities such as machinery‚ equipment‚ furniture etc. within the factory building in such a manner so as to have quickest flow of material at the lowest cost and with the least amount of handling in processing the product from the receipt of material to the shipment of the finished product. According to Riggs
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Findings Dell started out as a direct seller‚ first using a mail-order system‚ and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997‚ Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores‚ Dell offered superior
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Marketing Mix DELL Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: Dell believes that‚ ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs‚ develops‚ manufactures
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UNIT 02: PLANT LAYOUT Definition Plant Layout involves the allocation of space and the arrangement of equipment in such a manner that overall operating costs are minimized. It includes the arrangement and location of work centres and various service centres like inspection‚ storage and shipping within the factory building. Characteristics of an Efficient Layout 1. Smooth flow of production – Raw materials and workers have access to each machine without any difficulty and delay. 2. Maximum utilization
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The strategy Dell currently implements is the cost leadership and maximizes the operational efficiency. This strategy is accomplished through the low cost to reach the low price product and service to obtain the larger market share in order to generate more profit. On the other hand‚ Dell attempts their excellent supply chain model to control their inventories in low level and maintain the high quality production. Moreover‚ Dell motivated their employees to be nimble atmosphere to deal with unexpected
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Dell Case Dell is a major player in the computer industry. Michael Dell pioneered the direct selling system that catapulted the firm to the top position in the industry. As the case details‚ controls systems play an important role in Dell’s success. For example‚ the company makes a mere $12 profit on their low end machines that sell for $299. It is important to control assembly and delivery lest these wafer thin margins are reduced even further. However‚ as the case points out‚ Dell’s single-minded
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years‚ Dell Inc. has been on a long‚ hard journey‚ experiencing quite a lot of ups and downs. Dell has had several rivals throughout the years such as Hewlett-Packard(HP)‚ Acer‚ Gateway‚ Sony‚ Asus‚ Lenovo‚ IBM‚ MSI‚ Samsung‚ and Apple. Micheal Dell‚ at the age of 19‚ “started the company that would dominate the industry. The computer whiz had $1‚000 and a novel idea: to eliminate the retailer and sell directly to the consumer.”(1). IBM computers were selling at $3‚000 in stores and Dell had realized
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Q. 1) Describe how Dell (case 1‚ pp. 143-145) has influenced visibility‚ consumer behaviour‚ competition‚ and speed through the use of ICT in its supply chain. [Answer in 100 words] - > Dell is known for its hyper-efficient supply chain system‚ which has been made possible through effective use of ICT: * Just-in-time operation was made possible through constant vigil on available stock‚ communication with supplier and regular demand forecasting * Consumers were able to track their order
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Facility Layouts A Multifaceted Approach to Understanding of Facility Layouts Subhashish Pradhan Shantanu Aggarwal Kritank Chowdhry Sarath Prathipati Shiva Bhushan Table of Contents 1.1 Introduction _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3 1.2 Process Layouts _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
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