CASE STUDY 1: Mega Marketing Consultancy Mega Marketing Consultancy is a 2 year old company and a family business. Mr. Peter Lorenzana is the father‚ Chairman of the Board who is 60 years old with a highschool background only. He will be retiring soon due to his health concerns. He has been an active consultant with other family businesses which are Psyrap Food‚ Inc. and Lorenzana Construction‚ Corporation. Mr. John Lorenzana is the 30 year old son and the General Manager who is an ex-seminarian
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(ITESM) Name: Oscar Ramirez Pantoja ID: A01062945 February 10th‚ 2014 International Strategic Management Professor: Dr. Mohammad Ayub Ayub Khan ASSIGNMENT -1 Introduction The Case called “Making Strategy: Learning by doing” by Clayton M. Christensen presents an easy method of how to develop an strategy with your company whenever it needs it or how to solve issues that seems to be easy but they are not as easy as they look.
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Dell Computer Corporation Dell Computer is maintained and increased their competitive advantage. They want to maintain a low cost position to maximize the value passed on to customers‚ while driving costs lower and lower. They also want to drive aggressive pricing and profitability gain share. Dell wants to always put customers first and remain aggressive about driving improved customer value across all Dell business. Employee support of Product Leadership‚ Customer Experience‚ and Globalization
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Others‚ however‚ don’t do so well. What accounts for the difference? In this article‚ first published in 1985‚ Harvard Business School professor John J. Gabarro relates the findings of two sets of field studies he conducted‚ covering 14 management successions. The first set was a three-year study of four newly assigned division presidents; the second consisted of 10 historical case studies. The project comprised American and European organizations with sales varying from $1.2 million to $3 billion
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www.hbrreprints.org HBR CASE STUDY AND COMMENTARY Should Cheryl initiate an investigation at her new firm? The CEO’s Private Investigation Four commentators offer expert advice. by Joseph Finder • Reprint R0710A If there ever were a time when a chief executive should commission some quiet snooping on her colleagues‚ this might be it. HBR CASE STUDY The CEO’s Private Investigation COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED
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Appendices Lee‚ Mushin‚ Samsung Uses Theory Z To Become A Living Organization‚ September 1992 Copyright © 2012 by College of Management‚ Mahidol University Quelch‚ J.‚ & Harrington‚ A. (2008). Samsung Electronics Company: Global Marketing Operations. Harvard Business School ‚ 32. Kotler‚ P.‚ & Keller‚ K. L. (2008). Marketing Management (13th Edition ed.). Upper Saddle River: Pearson Education.
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Kaplan University GB520 – Strategic Human Resource Management Unit 1-Assignment 2 (Case Study) Name: Adrienne Been Date: 2/11/14 The term strategic management can be used to describe a method of management. It includes the process an organization uses‚ to monitor its resources while implementing actions that cohesively results in reaching goals and objectives. Organizations often use strategic management to systematically implement
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The Ritz-Carlton Hotel Company Case Study Journal Ritz-Carlton is a luxury and successful hotel company in the world. The brilliant reputation of Ritz-Carlton hotel company not only come from the luxurious surroundings but also its outstanding and high efficient customer service. A excellent customer service can create customers loyalty and strengthens competitiveness. Ritz-Carlton makes the best effort to satisfy every customer which is one of the basics “never lose a guest”. In order to provide
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MGMT 2130 CASE ANALYSIS Exam Winter 2015 STUDENT NAME:________________________________ I.D.#_________________ INSTRUCTIONS: No electronic devices of any kind are permitted during the exam. Make sure your cell phone/pager is turned off and kept out of sight. If you have a question or have to go to the bathroom‚ raise your hand. Answer all questions in the exam booklet. Time: 60 MINUTES Part Mark Received Section I / 12 Section II
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Mobile Computing to the Skies While Keeping the Mobile Workforce Connected Aviall Inc.: From Failure to Success with Information Technology Continental Airlines:This Callis Being Monitored chapter 2 COMPETING WITH INFORMATION TECHNOLOGY GE‚Dell‚ Intel‚and Others:The Competitive Advantage of InformationTechnology The U.S.Department of Commerce: Using IT to Tap Experts’ Know-HowThrough Knowledge Management Shareware Grows Up: ClOs are SavingMoney by Pooling Resources and Software CDW and Harrah’s
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