Contents Identify and describe the business model used by Dell. 2 Explain the different types of EC transactions used by Dell. 6 Analyze the competitive advantages Dell has over its brick and mortar competitors. 10 Relate this case study to supply chain management improvements 12 References 14 (Words: 2800 approx.) Identify and describe the business model used by Dell. 1. Online direct marketing model Dell implemented an aggressive online marketing and offered competitive
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Evaluation of Michael Dell’s Performance: In 1984‚ at the age of 19‚ Michael Dell founded Dell Computer with a simple vision and business conceptthat personal computers could be built to order and sold directly to customers. .Michael Dell was the youngest CEO at the age of 27 to head the fortune 500 Company. In his role as CEO‚ his performance was excellent. Through his innovative way for marketing computers‚ he guided Dell from a small‚ start-up company into a global leader in PCs and IT Products
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to introduce something new to your customers. Dell fits this description perfectly. Dell sits at the forefront of the computer industry and exemplifies this innovative approach in its functions of management. As noted in the other factors discussed within this paper‚ the management functions of planning‚ organizing‚ leading and controlling all exemplify the innovative approach of Dell. We all try to live by some type of golden rule. The way Dell incorporates their version of the golden rule
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Matching Dell 1. Perform an Industry analysis on the personal computer industry Substitutes Buyers • Compaq • IBM • HP • Hacer • GateWay • Apple • Large and midsize Business • Government • Small Business • Individual Customers • Educational • Most of them have a strong purchasing power and a easy way to change of supplier in commodity PC product Suppliers Barriers to entry in this Industry • Intel • Microsoft • Others • They have a strong Power • Intel and Microsoft
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centerpiece of Dell’s strategy to gain market share is to be a faster and more flexible options for customers. By focusing on reducing the occasions that can slow down the time it takes from ordering that the customer gets the computer to themselves ‚ they have revolutionized the way how the PC market sales are made . The major competitors such as HP and IBM‚ are trying to predetermine based on market studies what customers want ‚ and then produces computers for stock‚ while Dell lets customers decide
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Executive Summary SITUATION: Once the largest computer manufacturer in the world‚ Dell has slipped to third in line behind Lenovo and HP. With sales of their once famed laptops and PCs quickly declining‚ their market share has taken a hit as a result. Lenovo and HP are not only to blame for Dell’s demise‚ Apple and Google have established new markets for smartphones and tablets that has shifted demand to these new toys away from laptops/PCs. These new disruptive technologies are a cheaper and thus
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the major advantages of the direct model‚ compared with the traditional channel strategy in the computer business? 2) a) How did Del treat its distributors in China during the re-entry into China in 1995? b) Was there a vicious cycle of bounded reliability involved? c) Who should be blamed for Dell’s initial failure? 3) a) According to Arnold’s seven guidelines‚ discussed in Chapter 11‚ what mistakes did Dell make? b) Given Dell’s FSAs and China’s location advantages in the late 1990s‚ why
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challenges of Dell Inc.‚ which was started by Michael Dell in 1984 (Wheelen & Hunger‚ 2012‚ p. 9-1). They explain how he started the corporation by buying and reselling computers. Eventually he began to manufacture his own computers. They explain the market share between Dell Inc. and competitors. They list problems of the corporation buy growing too quickly. They had to slow down the growth process and focus on organization of the company. The business model‚ product lines‚ strategies used and more
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1. Evaluate the attractiveness of the PC industry. In short‚ at the time of the Matching Dell case study the PC industry was essentially in a boom‚ and particularly in the United States. Steady growth and expansion continued from the first waves created in the mid-1970s by firms like Apple‚ and exploded in the 1980s with IBM’s first PC offering. Companies likely envisioned a huge potential for growth due to the fact that PC had become attainable as a household commodity‚ and was almost certainly
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“Soul of Dell” was created Kevin Rollins was serving as the Senior Vice President of strategy and noticed Dell had a culture that needed to be changed. This culture was‚ “created a culture of stock price‚ a culture of financial performance‚ and a culture of ’what ’s in it for me? ’ throughout our employee base" (Zellen‚ 2004). Between Rollins and Michael Dell the “Soul of Dell” was created. This is now the corporate philosophy for Dell and has been since 2000. The purpose of The Soul of Dell is to
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