[pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.
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Mission and Strategies Mission: Dell is a company leader in delivering the latest technology in computer systems to customers‚ and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service. (1) Strategy: Dell combines direct customer model which is our initial goal‚ with relevant technologies and solutions
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DELL LOGISTICS NETWORK: DELL LOGISTICS NETWORK Dell’s new and improved design for a channel distribution model: Order processing Pre-production Accessories ready Configuration Test Boxing Distribution preparations Shiping (transportation) TRANSPORTATION SYSTEM DESIGN: TRANSPORTATION SYSTEM DESIGN Optimize inbound and outbound transportation networks Collaborate with the best logistics and transportation providers Mode of transportation – By Ship By Rail By Air “GREEN” INITIATIVES Transport
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Krit Tiraarporn 528-28181-26 Closing Case 7: Strategy Implementation at Dell Computer 1. Why has Dell moved to different kinds of organizational structures over time? Answer: Dell needs to move to different kinds of organizational structures over time in order to change and adjust the business itself to fit with a change in environment. In 1984‚ Dell did the business alone but the demand was coming a lot. To serve the huge demand‚ Dell needed to hire more employees and assign a tons of work to
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Dell‚ Inc. Case Study First: Problem Diagnosis: Over the years‚ Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong
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Dell Inc. Discussion Preparation Q1. SWOT analysis of Dell Inc. Strengths Weaknesses • Innovative product design • Not enough retail stores o Insist on new product o Less visibility for Dell design products • Product customization • Low differentiation o Customize products for o Little differentiated from its customer needs competitors besides low
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Product Bundle Pricing The textbook defines product bundle pricing as “combining several products and offering the bundle at a reduced price” (274). This strategy can be effective at selling product accessories that customers would not buy outside the bundle. This can increase the total profit gained from each customer even if the profit margin on each item sold in the bundle is lower than if they had been sold separately. Walmart provides an excellent example of product bundle pricing with
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overview of Dell Inc‘s Supply chain OMS 511 Introduction The Personal Computer industry has revolutionized the way of life. Technological forces have the most significant influence on the computer hardware industry. The extremely short product life cycle for computers‚ influenced by the upgrade cycle‚ has both positive and negative effects on companies within the industry. It challenges companies to maintain superior inventory management and supplier relationships: areas where Dell excels. Technological
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Dell Computer have recently announced changes to their business strategy and supporting supply chain. They will no longer focus on a made to order direct sales model for their personal computers. Nor will they continue to refine their renowned supply chain model that supported their sales model. Instead‚ they will be looking to produce personal computers with fixed configurations at lower prices. This essay looks at why Dell have changed their strategy‚ and then considers the customer value proposition
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Apple’s Winning Marketing Strategy Apple is one of the leading and most innovative electronic and software companies in the world today. The company name is behind great products like Macs‚ iPods‚ iPads‚ iPhones‚ and a plethora of software. Steve Wozniak and Steve Jobs established Apple in 1976; the company was later incorporated one year later in 1977. In 1997‚ Steve Jobs was able to successfully restore the corporation from the threat of bankruptcy. Jobs accomplished this task with simple but
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