Contents Identify and describe the business model used by Dell. 2 Explain the different types of EC transactions used by Dell. 6 Analyze the competitive advantages Dell has over its brick and mortar competitors. 10 Relate this case study to supply chain management improvements 12 References 14 (Words: 2800 approx.) Identify and describe the business model used by Dell. 1. Online direct marketing model Dell implemented an aggressive online marketing and offered competitive
Premium Marketing
Executive Summary SITUATION: Once the largest computer manufacturer in the world‚ Dell has slipped to third in line behind Lenovo and HP. With sales of their once famed laptops and PCs quickly declining‚ their market share has taken a hit as a result. Lenovo and HP are not only to blame for Dell’s demise‚ Apple and Google have established new markets for smartphones and tablets that has shifted demand to these new toys away from laptops/PCs. These new disruptive technologies are a cheaper and thus
Premium Stock market
The background and history of Dell began in 1984 with Michael Dell as the founder which has been known as the most innovative entrepreneur for marketing computers. Dell began his adventure with computers in 1983 by selling PC components out of his college dorm room at the University of Texas. He bought RAM chips and disk drives for IBM PCs at cost from dealers and resold them in newspaper and magazine ads for 10-15 percent below regular cost. One year later he was already running sales of $ 80‚000
Premium Personal computer
Nucor in 2009 Case summary Nucor is one of the leading steel producers in the United States. The company was established as nuclear instrument and electronics manufacturer. Later it started steel production and gained new market share by expanding internationally. Despite worldwide economic crisis the company stayed profitable while its competitors went bankrupt. Strengths: • Highly motivated‚ innovative‚ productive and flexible employees. • Good financial results. • Strong relationships with
Premium Profit Mergers and acquisitions Research and development
complete. If you need any assistance while shopping‚ please click on the “Help” link located at the bottom right of your Premier Page to access the Premier Online Help Menu. Accessing your Premier Page via PremierConnect (B2B) You can access your Dell Premier Page directly from your ERP / Procurement system. If you have any questions regarding your initial access to the Premier Page‚ please contact Global_B2B_Support@dell.com. To begin shopping from your customized catalog‚ Punchout from your procurement
Premium Procurement Sales order
DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
Premium Sales Dell Marketing
Dell – Supply Chain Management Case Study 1 Case Contents 1. Introduction......................................................................................................2 2. Dell – Company Overview ...............................................................................2 3. Dell Products and Services .............................................................................3 4. Dell – Key Facts ................................................................................
Premium Dell Personal computer Supply chain
Dell is a diversified information technology providers and partners directly to customers cover a wide range of global products and services. Dell in “Fortune” magazine “America the most appreciated companies” rankings‚ and ranked No. 1 in “Global most appreciated companies” rankings‚ ranked third. Dell commitment to provide our customers design‚ build and deliver innovative customized based systems in order to provide customers with outstanding value. Spanning over 20 years‚ the company has always
Premium Marketing Personal computer Dell
Dell Case Memo To: Michael Dell Due to competitors including IBM‚ Compaq‚ and HP attempting to mimic the business model of selling directly to end users‚ Dell must exploit its core competencies to maintain its leadership position in the direct sales channel. In order to understand why cultivation of core competencies is crucial to the future success of Dell in this period of increasing competition‚ we will examine which competencies have led Dell to be successful in the past‚ what the competitive
Premium Strategic management Personal computer Revenue
Dell Promotion Objectives Dell’s sales promotion strategies are depended on the different type of consumers such as loyal customers‚ competitor’s customers‚ Brand switchers‚ and prize buyers. A repeated purchase which is the sales promotion objective is very important for any company to reach their goal. Dell offers its customers an option to purchase on internet and to contact Dell employees if they have any problems or questions. . Internet is the most efficient
Premium Sales Customer service Marketing