Dell Case Analysis 1. Perform a STEEP analysis to understand the general environment facing Dell? Social: Dell’s social effect is determined by the regions they operate in (Europe‚ North and South America‚ The Middle East‚ Asia and Africa). Their specific accounts vary from region to region. The one thing these markets have in common is that the globule trend is moving towards mobile computing. Technology: Dell needs to create a new image for their product. They need to harness the
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dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft developed their operating system to be compatible with any hardware created by any computer company such as Dell‚ HP‚ Sony‚ IBM‚ etc. Consequently‚ Apple’s operating system only worked with Apple’s proprietary hardware. With the release of Apple’s iPod in 2001‚ the iPhone in 2007‚ and most recently the iPad in 2010 the company is headed to be a worldwide competitor
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The company I have chosen to do the external environment scan is Redbox. Redbox is in the movie rental business via self service kiosks. Redbox is wholly owned subsidiary of Coinstar Inc. Laws and Regulations: There are some specific laws and regulations under which the movie rental business like Redbox should operate. But due to the growing popularity of renting videos through mail‚ online and kiosks‚ most of these laws will probably have to change or modified to fit the new way of people
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DELL’S DILEMMA IN BRAZIL: NEGOTIATING AT THE STATE LEVEL MRKT4030‚ Tues CE Summer 2010‚ 6/23/10 In the case study Dell Computer Corporation is trying to negotiate a deal in Brazil to build a manufacturing plant in their country. Keith Maxwell‚ SVP of Worldwide Operations and his site coordination team took several trips to Brazil. They visited five of the twenty-six states in Brazil. When the team went to Brazil they were looking for specific qualifications to maintain their rapid growth
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FUNCTIONAL APPROACH TO INTERNAL ANALYSIS INTRODUCTION The purpose of the internal analysis is to evaluate how the company is doing‚ so that its efforts can be directed in the most effective and efficient way. It s a Decision making approach in which a problem is broken down into its component functions (accounting‚ marketing‚ manufacturing‚ etc.). These functions are further divided into sub-functions and sub-sub functions ... until the function level suitable for solving the problem is reached
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Analysing the internal environment 1. Does the organisation have the human‚ informational‚ financial and supply resources appropriate for marketing? 2. What do trends in marketing results and organisational performance suggest about the effectiveness of previous plans and the content of future plans? 3. What goods and services are currently offered and how do they contribute to turnover and profits? 4. How do the organisation’s offerings provide value to customers – and is this value competitively
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Running head: DELL COMPUTER CORPORATION Improving the Dell Computer Corporation Heather Mueller Corporate Communications Section One Improving the Dell Computer Corporation The key issues presented in the “Dell Computer Corporation” case study is that Dell needs to align its’ identity with its’ image‚ and stop relying heavily on technology (Dell Case Study P. 58). Increased dependence on technology‚ along with a gap between image and identity‚ can cause complications
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DELL’s Working Capital 1. How was Dell’s working capital policy a competitive advantage? Dell has achieved low working capital by keeping its work-in-process and finished goods inventory very low. The competitive advantage Dell achieves from this is that its inventory is significantly lower than its competitors‚ it does not require large warehouses for stocking the inventories and Dell is also able to adapt the fastest to technology changes in the components. The competitors would find it
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Dell ‘Kinotop’ – self-charging laptop based on kinetic energy. ‘Kinotop – you care‚ you work‚ you save’ Zoja Micunovic A4021609 MSc Marketing Intake 5 1. Introduction 1 The purpose of this report is to research and evaluate the UK consumer in order to launch an innovative ‘Kinotop’ laptop computer which would expand Dell’s target B2C group and also market share in the UK and establish ‘Dell Kinotop’ as a new ‘must have’ item amongst professionals between the ages of 35-50 which self recharges
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Dell has experienced tremendous growth over the past twenty years. Throughout this period‚ Dell has continued to raise its standards of excellence. The values‚ mission and vision of the company facilitate the achievement of these illustrious goals. Dell had 46‚000 employees as of Jan. 30. About 22‚200 of those‚ or 48.3 percent‚ were in the United States‚ while 23‚800 people‚ or 51.7 percent‚ worked in other countries‚ according to a filing with the Securities and Exchange Commission.[citation needed]
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