CASE A3 Atlas Tire and Rubber Company1 Executive Summary Faced with financial and competitive challenges in 200X‚ Atlas Tire and Rubber Company’s new CEO developed a strategic plan that included an initiative to build industry leading supply chain management capabilities. As the organization strives to establish a “superior supply chain” in the U.S. tire division‚ numerous internal changes have been made. Over the last three years‚ the organization has built a hierarchy of collaborative teams to
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HP and realized that HP was putting resources into market where dell had the competitive advantage. Mr. Bradley also noticed that there was an opportunity for HP in the Retail PC market. Some strategic assets that HP had for competing in the retail channel included previous experience and relationship with retailers and distributors. Mr. Bradley made personal visits to retailers and distributors to help eliminate problems and logistic errors that continue to slow down the movement of products‚ and
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12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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has been redefined after Mr.Schultz returned as chief executive and have been improved enormously implementing day-today and peer-to-peer relationship instead of having a relationship ‘within arm reach’ as per Greg Javor‚ Vce President of Global Logistics for Starbucks Coffee Company (1). The relationships were leveraged to the key levels between the partners and allowed OHL to react quickly and in a more effective way to a changing and Starbucks strategy. Also‚ the improved communication helped to
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Phillip (2010)‚ Marketing for Hospitality and Tourism AUSTRALIAN GOVERNMENT (2010). Population. [online]. Last accessed 30 October at: http://australia.gov.au/about-australia/our-country AUSTRALIA (2011) MINTEL (2011). Australia and New Zealand Outbound - October 2011. [online]. Last accessed 30 October at: http://academic.mintel.com/sinatra/oxygen_academic/display/id=545412/display/id=597002?select_section=597004 BBC (2011). Qantas resumes flights as court orders end to dispute. [online]. Last
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[pic] DELL SCM : A CASE STUDY Background (General Facts) 1. Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983‚ Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell‚ in one of his interview‚ is that in the early days of computers’ manufacturing‚ companies had to be able to produce every part of the system. As the industry matured
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References: Reading Lists Fuller‚ J. B.‚ O’Conor‚ J.‚ and Rawlinson‚ R.‚ May-June 1993‚ “Tailored Logistics: The Next Advantage”‚ Harvard Business Review. Hutt‚ M. D.‚ and Speh‚ T. W.‚ 1998‚ “Business Marketing Management – A Strategic View of Industrial and organisational Markets”‚ Dryden Press. Walters‚ D.‚ 2002‚ “Operations Strategy”‚ Palgrave Macmillan
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Corporate Strategy The economic activities performed by Dell encompass the development‚ manufacturing‚ sale and support of personal computers and computer-related products. Since its foundation‚ the company has been based on the Direct Model‚ i.e. Dell has always tried and managed to create direct relationships with its customers‚ by selling products directly and without the participation of intermediaries. The sale has always taken place through a telephone service or via the Internet. In order
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Dell’s strategy Dell’s main strategic elements are built around a variety of core fundamentals which give Dell the competitive advantage it needs to regain its position as the leading manufacturer of IT products and services. Dell’s build-to-order manufacturing strategy is one of the main areas that differentiate it from its competitors in the IT industry. By introducing this strategy Dell were able to keep inventory to a minimum of six to seven days which enabled the company to operate as efficiently
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Strategic Management Perspective Maris G. Martinsons Dell Computer is arguably the most successful business among those established within the last twenty years (Microsoft just misses qualifying under this timeframe). As I have stated recently in different venues‚ I believe that this company provides a classic example of how the principles of strategic management have been used to translate an innovative vision into a successful and sustainable enterprise. Dell Computer has also realized tremendous benefits
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