Executive Summary Dell Computer Corporation was established in 1984 and today ranks among the world’s largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct‚ toll-free technical support and next-day‚ on-site service. The company designs and customizes products and services to end-user requirements‚ and offers an extensive selection of peripherals and software. Dell’s
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Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers
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INTERNAL ENVIRONMENTAL ANALYSIS An organization ’s external environment has three components: the remote environment‚ the industry environment‚ and the operating environment. The Remote environment is made up of economic‚ political‚ social‚ technological‚ and ecological factors. The industry environment is made up of entry barriers‚ supplier power‚ buyer power‚ substitute availability‚ and competitive rivalry. The operating environment is made up of competitors‚ customers‚ labor‚ and suppliers
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being able to use the PC‚ compare them‚ find one that meets my needs‚ and ask knowledgeable sales people about the advantages and disadvantages of competing products. Todd Bradley essentially completed a SWOT analysis of HP and realized that HP was putting resources into market where dell had the competitive advantage. Mr. Bradley also noticed that there was an opportunity for HP in the Retail PC market. Some strategic assets that HP had for competing in the retail channel included previous experience
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Memorandum: Dell Business Risk Evaluation Dell Inc.‚ with fiscal 2005 net revenue of $49.2 billion‚ is a premier provider of products and services worldwide that enable customers to build their information-technology and Internet infrastructures. Dell offers a broad range of enterprise systems (servers‚ storage‚ workstations‚ and networking products)‚ client systems (notebook and desktop computer systems)‚ printing and imaging systems‚ software and peripherals‚ and global services. During calendar
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Executive Summary Dell is considered doing well in the market segmentation in order to avoid unnecessary loss. The management carry out analysis and report to find out which part or area can let them make the most profit. They position themselves as a strategic vendor‚ which is important in the business. From this‚ they have the competitive advantage in order to compete with other IT big business. Dell is also trying to sell affordable or more cheaper product to the customer. Apple is the top IT
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multinational Dell Inc. was founded in 1984 by Michael Dell out of his college dorm room under the name of PC’s Limited. Dell wanted to provide personal computers that were built to order. At the time most computers that were available were stock. If someone wanted a custom designed computer they would have to assemble the components themselves. Dell was not the first to pursue the build to order idea‚ but he was the first to make it successful. In 1988‚ Pc’s Limited became the Dell Computer Corporation
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Dell Computer Case Questions Please provide a detailed answer to each of the following six questions for the Dell Computer case. 1. What has made Dell Succeed to date? 2. What is Dell’s position in the industry to date? 3. An August 12‚ 2002 Business Week article‚ indicated that by 2007 Dell intended to double revenues to $60 billion. How should Dell go about building the nearly $6 billion annual sales growth needed to achieve that target? 4. What are the implications
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DELL Research Paper 1. A history on the origins of the company. a. Dell was founded by Michael S. Dell in May 1984. b. Mr. Dell began the company from his University of Texas dorm room. c. He bypassed the retail outlets and sold his computers directly to consumers. This allowed him to eliminate the retail mark-up and sell his PCs at about 40% of an IBM PC. d. In 1988 the company went public and began selling to larger customers such as government agencies.
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Running head: DELL COMPUTER CORPORATION Improving the Dell Computer Corporation Heather Mueller Corporate Communications Section One Improving the Dell Computer Corporation The key issues presented in the “Dell Computer Corporation” case study is that Dell needs to align its’ identity with its’ image‚ and stop relying heavily on technology (Dell Case Study P. 58). Increased dependence on technology‚ along with a gap between image and identity‚ can cause complications
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