a world-class multinational enterprise providing superior returns to our shareholders‚ excellent value for our customers and a rewarding career for our employees.” STRATEGIES F&N existing strategy is differentiation ‚ this is through product innovation (coming up with new products)‚ brand name (Magnolia‚ Seasons‚ 100 plus)‚ distribution channels (the Asian region and also soon the Middle East with its Halal certification) STRENGTHEN AND GROW THE CORE Maximize synergies and grow organically
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*Business level strategies can be classified into the following types:*- Cost leadership Differentiation strategy Focus strategy Integration strategy COST LEADERSHIP STRATEGY Benefits associated with cost leadership strategy: Cost leadership strategy provides the best insurance against ill-effects of competition with its low cost structure of products and services. Threat of cheaper substitutes can be offset to some extent by lowering the
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The Three pure generic competitive strategies are cost leadership‚ differentiation and focus. Each factor has its own advantages and disadvantages. A company should balance these factors in order to be successful. For growing industries‚ there are several other sub factors like chaining‚ franchising‚ etc. Our article will focus primarily on the generic factors as they are applicable to most of the industries and the challenges that the companies face with these strategies The cost leadership is
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basic drivers of product differentiation are attributes‚ position‚ pricing methods‚ and information. These drivers are what encourage customers to purchase one brand over another. Being “different” is beneficial if the customer feels they are getting a “better bang for their buck”. That is‚ if the customer prefers the company’s product relative to competitors. The brands attributes are what distinguishes the brand from other brands. Attributes for a manufacturer can be product quality‚ design‚
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eliminating or curbing non-essential cost-producing activities and performing essential value chain activities more cost-effectively that rivals. 4. A differentiation-based competitive advantage E. often hinges on incorporating features that (1) raise the performance of the product or (2) lower the buyer’s overall costs of using the company’s product or (3) enhance buyer satisfaction in intangible or non-economic ways or (4) deliver value to customers by exploiting competitive capabilities that rivals
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for Target Customers Topic Outline • Market Segmentation • Market Targeting • Differentiation and Positioning Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 7- slide 2 Market Segmentation Market segmentation is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs Copyright © 2010 Pearson Education
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a. Cost leadership b. Response c. Differentiation Cost leadership strategy Cost leadership’s purpose is becoming and remain the least cost producer or distributor in the industry. This company aimed at reduction of input costs and minimizing the operation expenses. This type of least cost producer gain advantage by getting its costs of production lower than other producer in the market. For an example; Kawanku Roti Parata (Malaysian cuisine product). This product have multi choice of food to the
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attractive segment 2) It is most accurate to say that successful niche marketing relies on a firm’s ________ and its ________. a-marketing strategy; services b- individual relationships with customers; positioning c- superior products; value network partners d- greater knowledge of customers’ needs; special reputation e- competitive advantage in comparison to mass-market companies; affordable pricing 3) Today‚ the low cost of setting up shop ________ makes
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Strategic Elements of Competitive Advantage IKEA ü IKEA confront competitors such as supermarkets (Wal-Mart) and other furniture co. ü they focused on 3 areas for improvement: product assortment‚ customer service and product availability. ü Prices are affordable to almost everyone; ü colors blue and yellow are Sweden national colors; ü customers see the furniture in showrooms and with names instead of model numbers; ü shopping is a self-service activity –browse‚ u write
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How is the industry structure changing? For the better or the worst? Changes in Industry structure in 1979 Some changes are as follow: The Rivalry between competitors was gradually focusing on price because of continually reducing product differentiation. Companies like Makita are leading the pricing based rivalry to gain a quick market share (sometimes 20% to 30% below market price). This might impact the already low industry profitability badly if other companies follow suit and start pricing
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