"Dell promotion mix" Essays and Research Papers

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    Dell Corporate Strategy

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    Corporate Strategy The economic activities performed by Dell encompass the development‚ manufacturing‚ sale and support of personal computers and computer-related products. Since its foundation‚ the company has been based on the Direct Model‚ i.e. Dell has always tried and managed to create direct relationships with its customers‚ by selling products directly and without the participation of intermediaries. The sale has always taken place through a telephone service or via the Internet. In order

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    Dell Computers Strategy 

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    Dell Computers Strategy  Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design

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    Macthing Dell

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    Report on Food Adulteration in India Food adulteration which is rampant and dangerously spreading‚ is emerging as a dangerous threat to the society as a whole. The practice of Food adulteratation is done with the lust to increase the quantity and make more profit. In this process‚ the food is deprived of its nutrients and the even place where the food is cultivated/prepared is often contaminated. For eg: Milk is mixed with water ‚ For ghee‚ Vanaspati is used as an adulterant ‚ ergot is mixed in

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    Dell Brand Audit

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    Dell Brand Audit Brand Inventory History Dell Computer was founded as PC’s Limited in 1984 by Michael Dell. It is one of the largest hardware manufacturers and computer corporations. Dell Computer mainly develops‚ sells and supports computers and related products and services. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. The company

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    Health Promotion

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    has become a major focus in the nursing industry and health promotion is an important responsibility of nurses. This paper will discuss how health promotion is defined and what purpose is serves in the nursing profession. It will review the evolving nursing roles and different ways to implement health promotion‚ as well as cover the different levels of health promotion‚ which are geared towards the disease they target. Health Promotion “Health is thus not only about disease and medical care systems

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    Dell Computers Strategy

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    Dell Computers Strategy Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design

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    Advertising and Promotion

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    advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual

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    Dell(Supply Chain)

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    TABLE OF CONTENT NO | CONTENT | PAGE NO | 1 | Introduction | 4 | 2 | Pull model of supply chain at dell | 5 | 3 | Procurement practices at dell. | 6 | 4 | Improving logistics & purchase practices in an organization | 7 | 5 | Effective usages of it at dell. | 8 | 6 | Air transportation at dell | 9 | 7 | Conclusion | 11 | 8 | Reference | 12 | INTRODUCTION Dell is also committed to a culture of environmental sustainability and responsibility. They continually reduce Dell’s

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    Dell: New Horizons

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    Executive Summary Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years. The products of Dell are known for their quality‚ service & on time delivery

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    Dell Case Study

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    Dell’s strategy Dell’s main strategic elements are built around a variety of core fundamentals which give Dell the competitive advantage it needs to regain its position as the leading manufacturer of IT products and services. Dell’s build-to-order manufacturing strategy is one of the main areas that differentiate it from its competitors in the IT industry. By introducing this strategy Dell were able to keep inventory to a minimum of six to seven days which enabled the company to operate as efficiently

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