Analysis of Dell Online Introduction: 1) In July 1996‚ Dell Computer had launched its online website‚ www.dell.com 2) Dell also developed Premier Pages‚ online interfaces with its key corporate accounts. Story of Dell: * In 1985‚ Dell shifted it’s company’s focus to assembling its own brand of PCS & business grew dramatically with $70 million(Rs.364 crores) in sales at the end of the 1985. * Dell’s success continued through 1992‚ until in 1993‚ it faced an operating loss
Premium Dell Marketing Customer service
Report on Food Adulteration in India Food adulteration which is rampant and dangerously spreading‚ is emerging as a dangerous threat to the society as a whole. The practice of Food adulteratation is done with the lust to increase the quantity and make more profit. In this process‚ the food is deprived of its nutrients and the even place where the food is cultivated/prepared is often contaminated. For eg: Milk is mixed with water ‚ For ghee‚ Vanaspati is used as an adulterant ‚ ergot is mixed in
Free Food Food safety Food industry
Dell Brand Audit Brand Inventory History Dell Computer was founded as PC’s Limited in 1984 by Michael Dell. It is one of the largest hardware manufacturers and computer corporations. Dell Computer mainly develops‚ sells and supports computers and related products and services. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. The company
Premium Personal computer Hewlett-Packard Dell
advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual
Premium Marketing Direct marketing Sales
Health Promotion Health Promotion October 14‚ 2011 Health promotion‚ as defined by Edelman and Mandle‚ is “the science and art of helping people change their lifestyle to move toward a state of optimal health”. It is a multifaceted approach to encouraging a lifestyle change among individuals as well as the community. An important aspect of health promotion is health education. One of the main responsibilities of a nurse is to provide health teaching and health promotion‚ including
Premium Health care Health Public health
which firm exists in and explain convincingly why your team believes so. Dell market structure is monopolistic competition. Why? This is because Dell has many competitors such as Toshiba‚ Acer‚ Sony‚ Lenovo‚ Asus‚ Hp‚ Apple‚ and Sharp .The existence of these firms makes Dell not the only single computers firm in the market. This have let Dell met the conditions which is many sellers in monopolistic competition. Thus‚ Dell pricing decisions will not affect the market outcome. Even though there
Premium Perfect competition Monopoly Competition
opened a new market. All other competitors all followed its step to innovate high-density energy-saving server‚ and want to gain some shares in this market. At this time‚ Dell entered to the market with its own low-priced‚ customized servers to compete with SGI. Along with the time passed‚ more and more companies‚ especially Dell‚ targeted SGI’s customer and provided them low-price products that SGI cannot compete with them anymore. In May 2009‚ Rackable Systems that is the former SGI merged with
Premium Customer Customer service Consultative selling
Dell Case Study The case study gives an outlook at Dell’s management and operation procedures which are used to operate and structure the company efficiently. The key points are: • Dell’s business plan was to sell good quality hardware at a low cost directly to the customer‚ allowing them to have a tailored Desktop that met their personal requirements; this was done by allowing customers to choose options from a list of components and specification which were then assembled to order
Premium Management Customer service Strategic management
Dell (DELL) Analysis – At the close of ’07 (results reported in January of ’08)‚ Dell had an outstanding ROE of 76.97%; however things started to change in ’08-‘09 when ROE dropped down to 58.02%. This was caused by a decrease in Net Income which reduced the profit margin‚ as well as a decrease in Total Assets which reduced the equity multiplier. Due to further decrease in Net Income (58% decline) in ’09‚ the profit margin was cut in half. At the same time the sales decreased from $61‚101 to
Premium Financial ratios Value added Profit
SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
Premium Marketing