[pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.
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Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers
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7 Solution outline p. 8 Case comprehension Dell Computer Corporation was founded in 1984 by Michel Dell‚ as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles. Within a year‚ Dell introduces its first own-design computer system and in 1989‚ the company introduces its first laptop. The first laptop introduced did not live up to the Dell standards‚ and was therefore taken off the market again. Dell had to solve the problem of balancing the production
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* CASE STUDY 4: MICHAEL DELL LEADERSHIP ORGANIZATIONS & MANAGEMENT LECTURER: NORZAN BINTI ABDULLAH *Trait theory of leadership *Dominant traits that Michael Dell possesses *transformational leadership *4 I’s of Transformational Leadership *Types of Powers *Michael Dell’s Power *Contents *Q1. Apply the Trait theory of leadership‚ identify and describe the dominant traits that Michael Dell possesses? *The trait theory of leadership is a theory based on the personality traits and characteristics
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CASE STUDY ANALYSIS DELL INC.: TIME TO DISCARD DIRECT SELLING MODEL? Contents 1. Abstract 2. Introduction 3. Methodology 4. Results / Findings 5. Strengths / Weaknesses / Analysis 6. Recommendations / Conclusion Appendices: Appendix A Appendix B Appendix C Abstract Dell is a multinational computer company which managed to stay in the first place of computer system sales for over a decade. Its strong and revolutionized strategy of direct selling computers to the customers
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supply chain management. During this process‚ information system means a lot‚ which determines whether the supply chain can work well. Success of DELL is mainly determined by the quick response supply chain system‚ using an efficiency information system. Especially in this informative period‚ information acquiring ability means everything. Details on DELL supply chain managing through information system are also stated here. Table of content 1.0 Introduction 2 2.0 Corporation information system
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1|Page Dell ’s Direct Business Model Dell ’s Direct Business Model Presented by Riti Behal – FT 14459 Gagan Dawar – FT 14221 Vaibhav Agarwal – FT 14276 Great Lakes Institute of Management‚ Chennai Riti Behal‚ Gagan Dawar‚ Vaibhav Agarwal 2|Page Dell ’s Direct Business Model Describe the “Direct Business Model” The direct model has become the backbone of our company and the greatest tool in its growth. – Michael Dell. Dell ’s direct business model bypasses the dealer in the supply chain
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Dell’s Working Capital The Case: Dell Computers Corporation has been growing faster than its competitors. It has revolutionized the PC industry by providing customized laptops & notebooks to its customers in a few days at competitive prices. It did so by building computers after it received customer’s orders. This enabled Dell to swiftly roll out new products‚ maintain lower inventory & respond quickly to market needs. It generated more cash due to low cash conversion cycle. Low inventory coupled
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Executive Summary Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years. The products of Dell are known for their quality‚ service & on time delivery
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Dell Case Study The case study gives an outlook at Dell’s management and operation procedures which are used to operate and structure the company efficiently. The key points are: • Dell’s business plan was to sell good quality hardware at a low cost directly to the customer‚ allowing them to have a tailored Desktop that met their personal requirements; this was done by allowing customers to choose options from a list of components and specification which were then assembled to order
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