operations and performance on a consolidated basis. In the business parlance ‚ Strategic Business Unit (SBU ) means “an independent work unit within an organization that thrives on its distinctive business capabilities in a competitive market place The case study of Godrej Consumer Products Ltd (GCPL) has been presented here to highlight the strategies followed in its fast growing FMCG division as a SBU I. A brief study of the economy and FMCG market in India The Indian economy grew at a much slower
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As a leader in food industry‚ Frito-Lay developed many strategic business units (SBUs) for its succeed. Each SBU has its own individual managers‚ resources‚ mission statement‚ target market and competitors. A good SBU should respond customers’ demand quickly and effectively‚ while big organization has the lag of decision making. The following factors which I believe that make Frito-Lay as a successful snacks provider. First‚ Frito-Lay has lots of brands‚ however‚ none of them produce similar products
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Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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Findings Dell started out as a direct seller‚ first using a mail-order system‚ and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997‚ Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores‚ Dell offered superior
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1996 profit margin of 5.1% remains constant‚ profits will fund $405 million of the additional assets. Dell would require additional funding of $315 million. 1996 Profit Margin: Net profit/sales = 272 000 000 / 5 296 000 000 = 5.136% 2) The second liability assumption is that liabilities remain at 1996 sales ratios. With this assumption‚ Dell has excess capital of $217 million. This is consistent with the adjusted sustainable growth calculations
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introduced from the Lisa and Macintosh in the early 1980’s to the iMac’s and iPads of today. During the early 90’s the company went through several launches and failed attempts at consumer electronics such as portable CD’s and portable cameras. There have been internal power struggles as well‚ among the CEO John Sculley and the Late Steve Jobs in the 1980’s‚ which resulted in Jobs resigning from apple and founding NeXT Inc. In the late 90’s with stiff competition from Unix and Sun Microsystems and
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HKU575 ALI FARHOOMAND DELL: OVERCOMING ROADBLOCKS TO GROWTH You don’t get a big result if you don’t challenge people with big goals. - Kevin Rollins‚ president and CEO‚ Dell1 In spring 2005‚ Dell‚ Inc. (“Dell”)‚ the world’s largest personal computer (PC) maker‚ announced a new goal: to reach US$80 billion in annual sales by 2009. The goal was fairly ambitious for Dell‚ which at the time had revenues of about US$49 billion.2 In an effort to meet its goals‚ Dell had woven together a broad
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Marketing Mix DELL Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: Dell believes that‚ ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs‚ develops‚ manufactures
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The strategy Dell currently implements is the cost leadership and maximizes the operational efficiency. This strategy is accomplished through the low cost to reach the low price product and service to obtain the larger market share in order to generate more profit. On the other hand‚ Dell attempts their excellent supply chain model to control their inventories in low level and maintain the high quality production. Moreover‚ Dell motivated their employees to be nimble atmosphere to deal with unexpected
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Dell Case Dell is a major player in the computer industry. Michael Dell pioneered the direct selling system that catapulted the firm to the top position in the industry. As the case details‚ controls systems play an important role in Dell’s success. For example‚ the company makes a mere $12 profit on their low end machines that sell for $299. It is important to control assembly and delivery lest these wafer thin margins are reduced even further. However‚ as the case points out‚ Dell’s single-minded
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