Identification of Customers‚ Markets‚ Products‚ Competitors Dell Computer Corporation was established in 1984 and today ranks among the world ’s largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct‚ toll-free technical support and next-day‚ on-site service. The company designs and customizes products and services to end-user requirements‚ and offers an extensive
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Dell Computers Strategy Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design
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Dell Online (Case Study) http://ezinearticles.com/?id=1371240 Ads By Google Supply Chain Process Business Plan Form Outsourcing Contract Process Outso HOME::Computers-and-Technology Submit Articles Members Login Benefits Expert Authors Read Endorsements Editorial Guidelines Author TOS Dell Online (Case Study) By Sally Ahmed Article Word Count: 2523 [View Summary] Comments (0) Ads by Google Training case study Free Case Studies: Find out why companies choose our training tool.
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main objective of Dell is to produce the low price and profitable notebook for the customer. For Dell Company‚ all the prices that they sell are posed to the internet and they usually based on the e-commerce market. The main reason for successful pricing strategy is having a reasonably accurate idea of supply and demand. Too high a price and demand fall as less buyers purchase the product. Too low a price can increase volume of sales but reduce margins profit. So‚ Dell has aimed for the
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Contents Introduction .................................................................................................................................................. 2 Background of DELL inc ................................................................................................................................. 2 Building long-term relationship with customers .......................................................................................... 2 Creating sales organizational structures
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DELL Research Paper 1. A history on the origins of the company. a. Dell was founded by Michael S. Dell in May 1984. b. Mr. Dell began the company from his University of Texas dorm room. c. He bypassed the retail outlets and sold his computers directly to consumers. This allowed him to eliminate the retail mark-up and sell his PCs at about 40% of an IBM PC. d. In 1988 the company went public and began selling to larger customers such as government agencies.
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[pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.
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supply chain management. During this process‚ information system means a lot‚ which determines whether the supply chain can work well. Success of DELL is mainly determined by the quick response supply chain system‚ using an efficiency information system. Especially in this informative period‚ information acquiring ability means everything. Details on DELL supply chain managing through information system are also stated here. Table of content 1.0 Introduction 2 2.0 Corporation information system
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Executive Summary Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years. The products of Dell are known for their quality‚ service & on time delivery
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PART II: SWOT ANALYSIS1‚ 2‚ 3‚ 4 Assessment of Environment of Company INTRODUCTION Dell is one of the leading Computer hardware and software providing company. It offers a broad range of products and services. Products include desktop PCs‚ servers‚ networking products‚ storage‚ mobility products‚ software‚ peripherals and services include technical IT support‚ IT infrastructure development and consultation. Dell has been a pioneer of e- commerce as it was one of the first leading companies who extensively
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