into a smaller groups that shared similar needs‚ wants‚ characteristics‚ and behaviours towards the goods and services. (reference). The market segmentation is a must and important to the all oraganizations. This is because each customers have different needs and wants‚ so that by segment the market‚ the organization can identify which customers that can match with their products and services. In Dell‚ the segmentation is a backbone for them. There are two segmentation criteria in Dell; segmenting consumer
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PROJECT FOR CERTIFICATION AS CERTIFIED RECRUITMENT ANALYST Submitted for the requirement of Overall Certification Process towards AHRB Fellowship Program Certified Recruitment Analyst (CRA) By the Carlton Advanced Management Institute (CAMI) Submitted by SAPNA BHASKAR Dubai‚ UAE Dated : 14th November 2012 TABLE OF CONTENTS 1. Acknowledgement…..……………………………………………………………………………..3 2. Project Summary (Objective‚ Mechanism & Scope) Scope of the Project……………………………
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Business Model Dell has managed to become remarkably successful in a short span of time by following a direct "business to customer" model. By selling computers directly to customers‚ they have been able to best understand their needs and provide effective solutions to meet those needs. Dell built PCs to order‚ so customers received only what they wanted. Dell ’s just-in-time inventory system allowed them to order only parts that customers demanded‚ thus keeping the minimal inventories and
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Our Dell Global Fulfillment and Logistics (GF&L) organization aims to develop and sustain a global transportation and logistics network that uses the most efficient and effective means for us and our transportation providers to distribute our products to our customers. Our job is to get the right product‚ to the right place‚ at the right time. Furthermore‚ our Dell Logistics teams must do this at the right cost. We continue to optimize transportation costs while improving quality and striving to
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Figure 3.1 : Dell Inc Dell was founded in 1984 by Michael Dell‚ he started his business by selling computer systems directly to customers this kind of business model eliminates retailers that add unnecessary time and cost and let him to know what exactly customers need. In 1996 the dell company started selling it’s product on the Internet‚ this was a very big step for dell to become one of the biggest companies which started applying e-business solutions on it’s business transactions. Dell is enhancing
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Dell CSR Company Profile Michiel van Dijk & Irene Schipper Amsterdam‚ May 2007 Dell – CSR Company Profile Colofon Dell CSR Company Profile By: Michiel van Dijk & Irene Schipper February 2007 Stichting Onderzoek Multinationale Ondernemingen (SOMO) Centre for Research on Multinational Corporations This document is licensed under the Creative Commons AttributionNonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2
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Dell is also one of the in the market setting the tone for horizontal structure communication. It has adopted Hofstede’s low power distance dimension. In the Retention‚ Acquisition‚ and Development account‚ communication involves much horizontal communication with lean hierarchy. The organization has been able to run much like an entrepreneur startup even though it has reached gargantuan size. The lean hierarchy is one of Dell’s key success factors because it creates more efficiency in the workplace
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model. The traditional model startsed with manufacturers building computers‚ they distributed them to dealers who sellold them. Dell started with selling PCs directly to end users. In China they also used the ‘dual system’ model (using both direct sales and distributors). An important feature necessary for the direct sales model to be successful is an efficient supply chain. Dell had this efficient supply chain‚ you can call this another FSA was its efficient supply-chain.as well. The macro-level requirements
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world. Later to be known as Dell Computers Corporation and now Dell Inc.‚ this company was founded by this‚ college dropout ‚ Michael Dell in the early 1980’s who started out upgrading hard drives for IBM compatibles. A year of computer upgrades for local businesses the company had grown to a $6 million business‚ at the end of 1985 Dell started offering custom built-to-order machines which caused the company to explode with $70 million in sales. Within five years Dells’ total sales had grown to an
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Matching Dell Between 1994 and 1998‚ the revenue of Dell Computer Corporation rose from $3.5 billion to $18.2 billion‚ and profits increased from $149 million to $1.5 billion. The company’s stock price rose by 5‚600%. During the same period‚ Dell grew twice as fast as its major rivals in the personal computer market and tripled its market share. In the first half of 1998‚ Dell reported operating earnings that were greater than the personal computer earnings of Compaq‚ Gateway‚ Hewlett Packard
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