HBS CASE: BUILDING A SOCIAL MEDIA CULTURE AT DELL Answers from Chenghao Zheng (Chuck) 1. Why has Dell been successful at building a social media program? Dell developed a social media program that helped solve customers’ problems‚ improve Dell’s reputation‚ and educate customers. It depended on social media to improve sales‚ predict trends of the market and create the better brand perception online. The company builds the business case for social media‚ which creates an astonishing model to reduce
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Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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strengths to bless others." Love is the strongest motivating force. Apple Strategy - pg-1‚ apple computers sales When your passions and strengths are focused on providing the best value possible to others‚ then you have found your sweet spot. Let see how Dell and Apple have embraced their respective sweet spots: [pic]
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Effect of Unethical Behavior Article Analysis Beatrice Arnold ACC/291 February 4‚ 2013 James Covert Unethical Practices and Behavior The business environment can be a cause for unethical practices and behavior in accounting. An example of this can be management instructing an employee to record a transaction in an incorrect manner. It can be as simple as a company whose clients sign a contract on December 1‚ 2012 for the year. Then reporting the revenue for the whole year in December instead
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Unethical Behavior in the Workplace: Causes and Corrections Lisa Witzel University of Central Oklahoma Ethics and Organizations Ethics As the lines between what is moral and ethical and what is not becomes more blurred‚ it is important more than ever to desire and maintain an ethical work culture. In the past few decades‚ the fast pace of technology‚ the moral disintegration of values in the general population and the blatant disregard for ethical
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Effect of Unethical Behavior Article Analysis Rebecca Shaffer Acc/291 12/10/2012 David Mobile Effect of Unethical Behavior Article Analysis In the Accounting profession there are many situations that lead to the unethical behavior in this profession. Situations such as the misuse of company funds‚ exaggerating the value of a company’s assets‚ insider trading‚ and inflating revenues. When you choose to become an Accountant you take on a great deal of responsibility not only to the corporation
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2. Accounting functions This chapter will discuss the organization of Dell in general and provide insights about the Dell business. Will discuss the different stakeholders who are interested in Dell Company and what the key resources of Dell are. Will see the role of accounting within the organization and the accounting software‚ if any‚ they use. 2.1. About Dell Michael dell is the founder for Dell Company. Michael‚ with twenty seven years old‚ was the youngest CEO of a fortune 500company in
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Impacts of Unethical Behavior In 2005 former Tyco CEO Denise Kozlowski and ex-CFO Mark Swartz where convicted of taking more than $120 million in unauthorized bonuses‚ abusing an employee loan program‚ misrepresenting the company’s financial condition to investors to boost the stock price while selling $575 million in stock (Crawford‚ 2005). Kozlowski and Swartz’s defense was they did not steal from the company. The defendants maintained the board of directors approved all bonus money. Unfortunately
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Are Arranged Marriages and Forced Marriages Unethical? Would you consider having your marriage forced or arranged to a person you never met or seen before? Most probably no‚ but this is happening to many young females and males all over the world. Arranged and forced marriages have been a heated debate in certain cultures‚ justifying whether it is good or bad it’s hard to judge. There have however also been many changes to these traditions in contemporary society‚ regarding culture clashing. Researching
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Microsoft Computers Financial Analysis Microsoft is currently the largest company in the computer industry. With a market capitalization of $291 billion‚ Microsoft has built an empire by dominating software sales for personal computers. Stock growth over the past 25 years has increased by more than 30‚000%. However‚ Microsoft’s growth has substantially decreased since the market collapse of 2001(Niemond 25 April 2007). From June 2004 to June 2005‚ Microsoft saw a 33% growth in net income
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