"Dell unique sellin point" Essays and Research Papers

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    1. What is your evaluation of Michael Dell as CEO? How well has he performed the task of strategic management discussed in Chapter 1? Strategic Management Tasks - Analyzing External Environment - Analyzing Company resources and Position - Knowing Which strategy to Apply - Identify Opportunities - Select Right Business Model M. Dell started his business when the market for the computers was still growing very fast thou it already was dominated by big players with the strong brand image such

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    Dell Marketing Strategies

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    Executive Summary Dell is considered doing well in the market segmentation in order to avoid unnecessary loss. The management carry out analysis and report to find out which part or area can let them make the most profit. They position themselves as a strategic vendor‚ which is important in the business. From this‚ they have the competitive advantage in order to compete with other IT big business. Dell is also trying to sell affordable or more cheaper product to the customer. Apple is the top IT

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    Dell vs. Apple

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    Michael Dell founded Dell in 1984 at the age of 19. Steve Jobs and Steve Wozniak designed Apple Computer on April 1‚ 1976. As both companies continue to grow they have contributed to a wide impact on competiveness and efficiency towards strategic goals. Dell Computer Corporation is one of the most visible success stories in the computer market. By selling personal computers directly to customers over the Internet‚ offering a build-to-order sales system‚ and then linking suppliers‚ workers‚ managers

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    Dell Case Study

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    CASE STUDY ANALYSIS DELL INC.: TIME TO DISCARD DIRECT SELLING MODEL? Contents 1. Abstract 2. Introduction 3. Methodology 4. Results / Findings 5. Strengths / Weaknesses / Analysis 6. Recommendations / Conclusion Appendices: Appendix A Appendix B Appendix C Abstract Dell is a multinational computer company which managed to stay in the first place of computer system sales for over a decade. Its strong and revolutionized strategy of direct selling computers to the customers

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    Introduction to Dell Case

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    Richard Shim‚ Analyst‚ IDC "The old Dell was phenomenal at balancing growth and profitability. The new Dell appears to be still having to struggle" Rob Cihra‚ Analyst‚ Caris & Co. "Businesses are spending with a lot more conviction at this point in the year than they were at this point in time last year‚ We feel like we’ve been chasing demand‚ and we’re feeling like we are starting to get out in front." Michael Dell‚ CEO‚ Dell Inc. Introduction On February 18th 2010

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    Dell Value Chain

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    chaing is unique in the sense that the company sources all its components from vendors across the world‚ undertakes the financial assemply and sells it directly to the consumer. Dell’s model of selling and build-to-order have been the main driving forces that have enabled it to gain advantage over other players in the computer industry that can be described as highly competitive according to Porter;s five forces model. Dell‚ Inc. has experienced tremendous growth since Michael Dell founded

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    Dell distribution network

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    Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers

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    Dell Six Sigma

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    This semester we chose to develop a Six Sigma analysis on the manufacturing process of computers at Dell‚ Inc. Our goal was to take the manufacturing process currently in place for the production of laptops and desktop PCs and maximize quality‚ efficiency‚ and the longevity of the computers. Historically‚ Dell has been known as an industry leader in supply chain management. They have been credited with developing supply chain processes that have come to be recognized as some of the most innovative

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    Dell Case Study

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    Running head: DELL COMPUTER CORPORATION Improving the Dell Computer Corporation Heather Mueller Corporate Communications Section One Improving the Dell Computer Corporation The key issues presented in the “Dell Computer Corporation” case study is that Dell needs to align its’ identity with its’ image‚ and stop relying heavily on technology (Dell Case Study P. 58). Increased dependence on technology‚ along with a gap between image and identity‚ can cause complications

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    Dell Strategic Management

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    Strategic Management Perspective Maris G. Martinsons Dell Computer is arguably the most successful business among those established within the last twenty years (Microsoft just misses qualifying under this timeframe). As I have stated recently in different venues‚ I believe that this company provides a classic example of how the principles of strategic management have been used to translate an innovative vision into a successful and sustainable enterprise. Dell Computer has also realized tremendous benefits

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