Dell ‘Kinotop’ – self-charging laptop based on kinetic energy. ‘Kinotop – you care‚ you work‚ you save’ Zoja Micunovic A4021609 MSc Marketing Intake 5 1. Introduction 1 The purpose of this report is to research and evaluate the UK consumer in order to launch an innovative ‘Kinotop’ laptop computer which would expand Dell’s target B2C group and also market share in the UK and establish ‘Dell Kinotop’ as a new ‘must have’ item amongst professionals between the ages of 35-50 which self recharges
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suppliers and service providers as if they are inside the company. Dell uses this Direct Business Model very efficiently. It buy passes the dealers in the supply chain building each to order. It uses technology to blur the traditional boundaries between users‚ suppliers‚ manufacturers. This model is named virtual Integration. 2. How does it differ from traditional business models – e.g. Vertical Integration? Vertical Integration deals with the development of all the research‚
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ADVANTAGES OF VERTICAL INTEGRATION It leads to reduction of transportation costs as the common ownership results in closer geographic proximity. The transaction costs can be controlled if a firm acquires the other firms in the vertical chain‚ then one division of the same company will transfer goods to other divisions. So‚ transaction costs in form of transport‚ cost of negotiation‚ cost of control etc. will be eliminated. The overall average cost of the firm will decrease because if the divisions
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Comedia dell’ Arte is a theatre art form dating back to Renaissance Italy. Its attributes and techniques are still used today to create theatre and film productions. Throughout this paper the origins of Commedia dell’ Arte will be discussed and its distinctive traits explored. These include the characters Used‚ mask work‚ pantomime (physical comedy) and improvisation. In addition‚ by using examples from both 16th century Commedia and modern day television I will show how not only was Commedia
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Research Publication Date: 12 November 2010 ID Number: G00208603 Case Study for Supply Chain Leaders: Dell ’s Transformative Journey Through Supply Chain Segmentation Matthew Davis Faced with ever-changing customer needs‚ product commoditization‚ unique global requirements and new‚ low-cost competitors‚ Dell embarked on a three-year journey to segment its supply chain response capabilities. The company designed its supply chains based on a mix of cost optimization‚ delivery speed and product
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2 1 Google‚ Inc. & Motorola Mobility Holdings‚ Inc. A Non-‐Horizontal Merger & Acquisition Case Maastricht University School of Business and Economics Maastricht‚ 04 April 2012 Name: Gregor Hohls ID: i6001867 Study: International Business Economics Course: International Competition Policy Course Code:
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Student Number: 500890847 Candidate Number: 14822 Vertical Zonation and the Rocky Shore According to Yonge (1949)‚ “the zoning of both plants and animals within the narrow vertical limits of a rocky shore is one of the most striking features about shore life.” It is noticeable particularly where sessile organisms (such as barnacles) occur in abundance on the boundaries of their vertical distribution‚ as they form a conspicuous line (Boaden & Seed‚ 1985). The author has also been particularly
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Dell‚ Inc. Case Study First: Problem Diagnosis: Over the years‚ Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong
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product development‚ market development and diversification. ● Distinguish between different diversification strategies (related and conglomerate diversification) and evaluate diversification drivers. ● Assess the relative benefits of vertical integration and outsourcing. ● Analyse the ways in which a corporate parent can add or destroy value for its portfolio of business units. ● Analyse
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Vertical Integration vs Outsourcing of Zara Written by Mohd Rahman October 04‚ 2014 “The original business idea was very simple. Link customer demand to manufacturing‚ and link manufacturing to distribution. That is the idea we still live by” -- Jose Maria Castellano Rios‚ Inditex CEO. 1 Introduction to Zara Zara is an icon in the fashion world and largest international fashion designing and manufacturing company. Zara is the flagship chain store of Inditex Group owned by Spanish
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