Doordarshan DWIJANMA- RebrandIT: Quo Vadis 09 Make Doordarshan Evergreen The first decades of television in India revolved around Doordarshan since it was the only television channel. As private channels became more visible and viewership increased the picture changed dramatically. These channels took away more and more of the audiences with glossy programs and slickly presented news. With complacence setting in‚ Doordarshan sometimes telecasted shoddy programs in terms of content and technical
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“Save money. Live better.” This is the promise that the world biggest retailer “Walmart gives to customers since they started business back in early 1940. Low price has always been Walmart strategy. Since their early days‚ they claimed “We Sell for Less” as their tagline. Later on‚ “Always Low Prices. Always” displayed alongside with Walmart logo. The biggest challenge for them is to keep the price down with good product quality. Why does Walmart important for American economy and beyond? According
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De La Salle University Ramon V. del Rosario College of Business A CASE STUDY ON In Partial Fulfillment of the Course Requirements in Marketing Management(MKT511M) XR0526 06:00 – 09:15 P.M. Submitted to: Dr. Antonio V. Concepcion Submitted by: GROUP - 3 Bernal‚ Jhon Leonard Mercaldo‚ Monina Pereira‚ Michael Sy‚ Cariza Ventura‚ Vernon 24 July 2013 Table of Contents I. Introduction…………………………………………………………………..1 II. Statement of the Problem…………………………………………………..2
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Case Study ‘FC Barcelona: More than just a club’ Case Study ‘FC Barcelona: More than just a club’ On 26th August 2009‚ Lander Unzueta‚ FC Barcelona’s Chief Marketing Officer (CMO)‚ was sitting in his office with his early morning cup of coffee in front of all the day’s newspapers. The day before‚ Jorge Valdano‚ General Manager of FC Barcelona’s archrival‚ Real Madrid‚ had declared to the German news agency DPA (Deutsche Presse Agentur): “Each [club] aims to occupy a place in the world from
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The Hobbit’s Choice Restaurant Survey Differences Analysis Prepared For Jeff Dean November 20‚ 2013 According to the independent sample t –test that was used to analyze whether the Hobbit’s Choice restaurant is more appealing to women than it is to men (Vice versa)‚ the results show that the mean of men who answered to the question “How likely would it be for
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Wasson1998-09-25T10:53:00 Mr. Richard Carey Canton Street Seattle‚ Washington 22222 Dear Mr. Carey: My attorney‚ Mr. William Hollands‚ suggested I write to you regarding my business‚ Northwind Traders. a-sherrm1998-09-01T09:58:00 Mike Wasson1998-09-25T10:53:00 I am currently seeking funding‚ and Meredith Kraike1998-09-15T13:59:00I believe that my company would coincide with Mike Wasson1998-09-25T10:53:00your interest in businesses relating to the travel industry Mike Wasson1998-09-25T10:53:00
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least explored areas of the communication studies. This essay is an attempt to look at the revenue generation strategies of the PVR Group‚ specifically‚ two halls‚ PVR Plaza and PVR Rivoli‚ located at Connaught Place‚ New Delhi. The financial year 2008-09‚ that is in focus here for the purpose of study‚ was marked as a particularly slow year for the Indian film industry for various reasons. PVR Plaza and PVR Rivoli‚ represent the era of multiplexes which started in India with the advent of Priya Village
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CASE 4: RUDI GASSNER & THE EXECUTIVE COMMITTEE OF BMG INTERNATIONAL (A) & (B) Note: only the (A) case has been included in the case collection; notes on the (B) case have been included as background material for the instructor. Case Summary BMG International was the international music subsidiary of the German media conglomerate‚ Bertelsmann‚ the second largest media enterprise in the world. In May 1993‚ CEO Rudi Gassner and the executive committee were gathered for one of their quarterly meetings
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01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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The Architects - 3XN The Aquarium is designed by the Danish architects 3XN‚ who have their head office in Copenhagen. There approximately 75 project and design architects work together on high-profile buildings in Denmark and worldwide. The Blue Planet is possibly their most ambitious and surely their most expressive project. (3XN/the-studio‚ 2015; Hybel‚ 2013) History The studio was founded as Nielsen‚ Nielsen and Nielsen in Aarhus in 1986. It quickly made itself a name thanks to its social
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