internal marketing pilots success 14-17. Retrieved October 27‚ 2003 from ProQuest database. Marketing Week (2003‚ August 7). Special report promotions and incentives: Earning their wings McDonald‚ M. (2002‚ November). Fewer‚ simpler‚ more intelligent. Air Transport World‚ 39(11)‚ 39-40 Merriman‚ A. (2001‚ March 12). Rules to market by. Marketing News‚ 35(6)‚ 12. Retrieved October 27‚ 2003 from ProQuest database. Michaels‚ D. (2003‚ June 5). Europe to rewrite aviation rules – EU is aiming to negotiate
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industry stood at around 783 Million USD/year in terms of operating revenue with American Airlines‚ United and Delta being the biggest players. Southwest was the 6th largest player in the market. Since 2001‚ the airline industry on the whole has been suffering he losses annually. The seat-miles flown have increased manifold over the long term (from 1989 to 2004) indicating increase in adoption of air travel among the population while the revenue per mile has stayed almost constant over these years. The
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handling 30.2 million passengers in 2013 alone‚ Boston is the 19th busiest airport within the United States. Presently‚ Boston serves as a focus city for JetBlue airways‚ a low-cost carrier‚ and a hub for a number of airlines‚ such as Delta Airlines‚ regional airline Cape Air‚ and commuter airline PenAir. U.S Airways carries out many operations from this airport as well‚ and all major airlines fly to Boston from all or the majority of their primary and secondary hubs. Presently‚ Boston is made up of
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A travel agency’s main function is to act as an agent‚ selling travel products and services on behalf of a supplier. Consequently‚ unlike other retail businesses‚ they do not keep a stock in hand. A package holiday or a ticket is not purchased from a supplier unless a customer requests that purchase. The holiday or ticket is supplied to them at a discount. The profit is therefore the difference between the advertised price which the customer pays and the discounted price at which it is supplied to
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Brandon Cisco 15 March 2013 GBA 490 Case Analysis SkyWest‚ Inc. Competitive Analysis Table of Contents 1. Executive Summary………………………………………………………………………...3 2. Competitive Analysis……………………………………………………………………….5 3. Recommendations………………………………………………………………………….7 4. Appendix…………………………………………………………………………………...9 5. Sources……………………………………………………………………………………22 Executive Summary This report examines the factors pertaining to SkyWest‚ Inc. (referred to in this document as SkyWest)
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Barger‚ previously president and COO of JetBlue‚ was named the airline’s CEO. JetBlue’s board promoted Barger to the CEO role in the wake of a highly publicized operational crisis in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that
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1999. Overview of Airline Industry Depreciation Policies. Chong‚ W. l.; Tower‚ G.; Taplin‚ R. 2000. Determinants and harmonization of Asia Pacific manufacturing companies. Asian Review of Accounting‚ 8(2)‚ 81-103. http://dx.doi.org/10.1108/eb060730 Delta Airline‚ 2010. The Corporate Report. China Southern Airline Company‚ 2010. The Corporate Report. Douglas‚ W.; Michael‚ W. 1984. Economies of Density versus Economies of Scale: Why Trunk and Local Service Airline Cost Differ‚ The Rand Journal of Economics
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include: mergers‚ acquisitions‚ war‚ the Great Depression‚ labor union strikes‚ buyout attempts‚ terrorist attacks‚ bankruptcy‚ and recessions. The Airline deregulation Act of 1978 was the genesis for the airline industry we know today. This act made Air travel a private venture which meant lower fares for consumers and higher productivity from workers due to less government involvement‚ which made everything run faster. The next two decades proved to be rough times for United Airlines as well as the
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Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair‚ as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post‚ 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although‚ this is a great sales tactic‚ it
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depending on the segment in the air carrier market. The first category is the major carriers such as American Airlines‚ Continental Airlines‚ Delta Airlines‚ Northwest Airlines‚ United Airlines and US Airways. The second category is the low-cost carriers like for instance AirTran‚ America West‚ Frontier‚ JetBlue and Southwest Airlines. The third and last category is the regional carriers‚ including as examples‚ Atlantic Coast Airlines‚ Express Jet‚ Mesa Air and SkyWest. In the Air Carriers industry this are
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