Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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Market Structure Industry Demand Cost Structure Analysis of Competitive Forces Conclusion References Appendix A Executive Summary Airlines companies are undergoing major changes to cope with the new challenges of the modern economy. Geopolitical factors‚ such as war and terrorism‚ the financial crisis of 2009‚ high entry barriers‚ as well as extreme weather events‚ are some of the factors that are driving these changes. Costs in fuel prices‚ wages and ticket prices are
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Air India plans a turnaround strategy without wage and job cuts After all the turbulence national air carrier Air India went through in the recent past‚ Arvind Jadhav‚ Chairman and Managing Director of the beleaguered airlines is now determined to have a positive balance sheet by 2014-15 and is ready with a turnaround strategy. Some of the key targets the national carrier has set for itself include achieving 25 million domestic and 15 million international passengers by 2015‚ 93% on-time punctuality
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Delusion of a postracial area We might be aware of some stereotypes related to our social identity but what we don’t know much about is stereotype threat. Stereotype threat has been shown to reduce the performance of successful people belonging to a certain negatively stereotyped group. Claude Steele‚ the author of Whistling Vivaldi‚ a social psychologist and Columbia University provost‚ writes about the work he and his colleagues have done on this phenomenon‚ the tendency to expect‚
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3 Cost-Volume-Profit Analysis Learning Objectives 1. Explain the features of cost-volumeprofit (CVP) analysis 2. Determine the breakeven point and output level needed to achieve a target operating income 3. Understand how income taxes affect CVP analysis 4. Explain how managers use CVP analysis in decision making 5. Explain how sensitivity analysis helps managers cope with uncertainty 6. Use CVP analysis to plan variable and fixed costs 7. Apply CVP analysis to a company producing multiple
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of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia
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Area of System Threat Potential Vulnerability D:H Technical hardware failures or errors Equipment failure D:H:Pe:Pr:S Missing‚ inadequate‚ or incomplete Loss of access to information systems due to disk drive failure without proper backup and recovery plan organizational policy or planning in place D:H:S:Pe Sabotage or vandalism Destruction of systems or information D:S Memory Safety Violation Buffer overflows D:S Technical software failures or errors Bugs‚ code problems‚ unknown loopholes
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sense because technology will continue to enable increased capacity‚ elongate the useful life of each ship‚ and the enable the relatively young fleet to last longer than ever before. 2. The cost of a new vessel is $37‚095‚400 (39‚000+39‚000*1.03+31‚200‚000*1.03^2); this figure represents taking the cost of the ship and bringing each of the payments into the dollar value at the time of the decision. By discounting the installments‚ we realize an effective 5% ((37‚095‚400 – 39‚000‚000)/ 39‚000‚000)
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that all machines must be able to control temperature‚ control air circulation and ventilation and also cleanse the air. ------------------------------------------------- COMPANY ------------------------------------------------- Buffalo Forge Company confined its focus on manufacturing therefor releasing Willis from his job at the company. Willis and six other engineers decided to form the Carrier Corporation which primarily sold air conditioners. -------------------------------------------------
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Ocean Carriers Case Report Executive Summary Ocean Carriers is evaluating a proposed lease for a ship over three years starting in 2003. Currently‚ Ocean Carriers does not have any ships that are available to meet this customer demand. This report will assist VP of Finance Mary Lynn to make a decision on whether or not to commission a new carrier and how long to hold on to this asset. Based off a financial analysis using the data Ocean Carriers has provided‚ the final recommendation is that
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